Andrea Leiser

Angestellt, Head of Group Communications, Head of Marketing Laboratory Division, Mettler-Toledo International Inc.

Nänikon, Schweiz

Fähigkeiten und Kenntnisse

International Marketing
B2B Marketing
B2C Marketing
Channel Marketing
Marketing Communications
Campaign Management
Project Management
Business Development
Leadership
Marketing Planning
Corporate Design / Identity
Corporate Communications
Event Marketing
Online Marketing
Change Management
Performance Marketing
Public Relations
eCommerce
Media Consulting
Media Planning
Kampagnenmanagement
Graphic Design
Photography
Museum Design
Retail / specialised retail
Branding
Business Communications
Employee Communications
Digital Marketing
Content Marketing
Corporate Publishing
Crisis Communication
Employer-Branding
Group Communications
Change Communication
Communications Strategy
Diversity Equity and Inclusion

Werdegang

Berufserfahrung von Andrea Leiser

  • Bis heute 7 Jahre und 3 Monate, seit März 2017

    Head of Group Communications, Head of Marketing Laboratory Division

    Mettler-Toledo International Inc.

  • 2 Jahre und 1 Monat, Feb. 2015 - Feb. 2017

    Head of Marketing (Member of Executive Board)

    Distrelec Group AG

    Strategic management of global digital and traditional marketing in 17 countries. Providing leadership to multiple functions such as Digital Marketing (SEM & SEO, email Marketing, web merchandizing, affiliate marketing), Marketing Communications (PR - external and internal communications, crisis communications, creative & design, publications, sponsoring, social media, content marketing), Business Intelligence as well as Campaign & Project Management.

  • 1 Jahr und 1 Monat, Feb. 2014 - Feb. 2015

    Head of Marketing Communications

    Distrelec, Branch of Daetwyler Switzerland Inc.

  • 7 Monate, Aug. 2013 - Feb. 2014

    Senior Campaign Manager

    Distrelec, Zweigniederlassung der Dätwyler Schweiz AG

  • 3 Jahre und 3 Monate, Mai 2010 - Juli 2013

    Channel Business Developer B2C, Customer & Channel Marketing

    Canon (Schweiz) AG

  • 6 Monate, Nov. 2009 - Apr. 2010

    Freelancer

    Sabbatical

    Six month sabbatical with time for photography, languages, travelling & diving.

  • 3 Jahre und 5 Monate, Juni 2006 - Okt. 2009

    PR & Communications Consultant

    The PR Factory

    PR & Communications Consultant, (Graphic Designer)

  • 2 Jahre und 2 Monate, Apr. 2004 - Mai 2006

    Graphic Designer

    Woodtli Design & Communication AG

  • 2 Jahre und 1 Monat, Apr. 2002 - Apr. 2004

    Graphic Designer/Art Director

    TannerWerbung

  • 3 Monate, Jan. 2002 - März 2002

    Typografin/Graphic Designer

    NZZ Fretz AG

  • 11 Monate, Jan. 2001 - Nov. 2001

    Graphic Designer/Art Director

    BBF/Target Publishing AG

  • 3 Monate, Aug. 2000 - Okt. 2000

    Graphic Designer

    Husmann & Partner

Ausbildung von Andrea Leiser

  • 2 Monate, Sep. 2015 - Okt. 2015

    Digital Excellence Program

    Google, Dublin & London

  • 1 Monat, Apr. 2015 - Apr. 2015

    Advanced Leadership Program

    Dätwyler Leadership Program (internal)

    Leadership & Change Management

  • 1 Monat, Nov. 2014 - Nov. 2014

    Neuromarketing in der Praxis

    ZfU - International Business School

    Neuromarketing

  • 5 Monate, Aug. 2013 - Dez. 2013

    CAS International Marketing & Communications

    HSLU, Lucerne University of Applied Sciences and Arts

    International Marketing Strategy, Campaigning, Business negotiations, Online Marketing, International Pricing, Strategic selling, International leadership, International consumer behaviour, Business Development in Asia, USA and Eastern Europe

  • 7 Monate, Jan. 2013 - Juli 2013

    CAS Corporate Communications

    HWZ, Hochschule für Wirtschaft Zürich

    Online PR, PR, Corporate Publishing, Live Communications, Public Affairs, Investor Relations, Social Media, Internal Communication, Communication Concept, Integrated Marketing Communication, Media Training, Media Relations, Political Communication, Writing & Editing

  • 5 Monate, Aug. 2012 - Dez. 2012

    CAS Strategisches Kommunikationsmanagement

    HWZ, Hochschule für Wirtschaft Zürich

    Kommunikationsrecht, Branding, Projektmanagement, Teamführung, Change Management, Communication Controlling, Crisis Communication, Sponsoring, Pitching, Networking

  • 7 Monate, Jan. 2012 - Juli 2012

    CAS Unternehmensführung

    HWZ, Hochschule für Wirtschaft Zürich

    Leadership, Strategisches Management, Kultur, Identität & HRM, Kunden & Märkte, Struktur & Organisation, Governance & Risk, Finance, Gesellschaft, Reputation & Issues,

  • 2 Jahre und 8 Monate, Jan. 2012 - Aug. 2014

    MAS Business Communications

    HWZ, Hochschule für Wirtschaft Zürich

    Unternehmensführung; Strategisches Kommunikationsmanagement; Corporate Communications; International Marketing & Communications

  • 2001 - 2003

    NDS Cultural/Gender Studies in Art, Media and Design

    ZHdK, Zürcher Hochschule der Künste

  • 1996 - 2000

    Grafikfachklasse

    ZHdK, Zürcher Hochschule der Künste

  • 1995 - 1996

    Germanistik

    Universität Zürich

  • 1994 - 1995

    Vorkurs Kunstgewerbeschule

    ZHdK, Zürcher Hochschule der Künste

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Fließend

  • Französisch

    Gut

  • Spanisch

    Grundlagen

  • Italienisch

    Grundlagen

Interessen

Fotografie
Design
Sprachen
Literatur
Natur
Reisen
Asien
Sport
Tauchen
Kultur und Kunst
Online Marketing & E-Commerce
Digital Transformation
Luxusgüterindustrie & Fashion
Customer Experience
Surfen
Yoga

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