Delphine RICHAGNEUX

Angestellt, Senior Global Brand Manager (on US assignment in CA as Sales Representative), Boehringer Ingelheim Pharmaceuticals Inc.

Palm Desert, Vereinigte Staaten

Fähigkeiten und Kenntnisse

Strategic Marketing
Brand Management
Brand Strategies
Global Marketing
Regional Marketing
Digital Marketing
New Product Launches
Product Management
Market Penetration Strategies
KOL Strategies
Customer Access Strategies
Key Account Management
Alliances & Partnerships
Project Management
P & L
Cross-functional Teams
Sales
Consumer Goods Marketing
Pharmaceutical Marketing
Multilingual

Werdegang

Berufserfahrung von Delphine RICHAGNEUX

  • Bis heute 14 Jahre und 9 Monate, seit Okt. 2009

    Senior Global Brand Manager (on US assignment in CA as Sales Representative)

    Boehringer Ingelheim Pharmaceuticals Inc.

    Promote prescription medicines to primary care physicians. Prepared global launch for new category of products, evaluated launch readiness in emerging international markets.

  • 2 Jahre und 1 Monat, Sep. 2007 - Sep. 2009

    International Business Manager Central & Eastern Europe (CEE)

    Sandoz International - Headquarter

    Designed and implemented customized marketing and sales strategy for groups of countries, identified growth opportunities in local markets.

  • 4 Jahre und 8 Monate, Feb. 2003 - Sep. 2007

    Key Account Marketing Manager

    Sandoz France

    Defined sales objectives, portfolio strategy, pricing policy, promotion strategy, and marketing budget per key account. Special assignment to Tokyo to develop retail strategy.

  • 1 Jahr und 1 Monat, Feb. 2002 - Feb. 2003

    Senior Product Manager- Manix Brand

    Ansell Healthcare

    Launched new product Manix "Endurance" (K.O.L and retail strategy), coordinated the product manufacturing site relocation across countries.

  • 1 Jahr und 2 Monate, Okt. 2000 - Nov. 2001

    Senior Product Manager, Probiotic Yogurt ACTIVIA Brand

    Danone

    Developed new brand positioning strategy. Conducted weekly customer focus groups to monitor brand performance.

  • 2 Jahre und 6 Monate, Apr. 1998 - Sep. 2000

    Junior Product Manager, Probiotic Yogurt ACTIVIA Brand

    Danone

    Launched three product line extensions (nine products). Defined and executed a three year Strategic and Marketing Plan.

  • 9 Monate, Juli 1997 - März 1998

    Product Manager Assistant for Frozen Food Marie Surgeles Brand

    Danone Group

    Assisted in repositioning the Quiches product line; collaborated on innovative pizza concept.

  • 1 Jahr und 1 Monat, Juli 1996 - Juli 1997

    Trade Marketing Manager Assistant for Evian Brand

    Danone Group

    Defined, implemented, and coordinated promotional activities for new bottle launch.

Ausbildung von Delphine RICHAGNEUX

  • 2 Jahre und 10 Monate, Sep. 1994 - Juni 1997

    Business School

    Institut Supérieur de Gestion (Paris, France)

    Marketing

Sprachen

  • Englisch

    Fließend

  • Deutsch

    Fließend

  • Französisch

    Muttersprache

Interessen

Marketing
sales
International environment .

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