Dominik Kistler

After spending a semester abroad at ESIC Business & Marketing School in Madrid, I finished the master's program with the thesis, written in collaboration with VMware: Marketing Strategies for B2B Cloud Services - A Comparison Between the Markets of Germany, South Africa and the United Arab Emirates Based on the Case of the Company VMware Grade: 1,4 (very good)

After I started my master studies, I had the chance to work for VMware as a Field Marketing working student for the DACH region. Primary tasks: - Organization and execution of events (Summer School 2019 - Experience Days) in five cities in Germany, Student Women's Day 2019 - Demand generation activities: newsletters, webinars - Content creation and management for the VMware B2B social media accounts (Twitter, LinkedIn, XING) - Creation of management and partner reports with Salesforce and MS Excel

- establishing the brand new official tourism portal of the City of Munich: content creation and content management - developing social media strategies, creating and developing the new social media accounts for Munich Tourism (Facebook, Instagram, Weibo, YouTube) and coordinating agencies - editorial SEO, creating Google Ads campaigns and web analytics with Google Analytics

The focus of the dual study programme was to apply the theoretical knowledge acquired at university in practice in various roles at the City of Munich. I held the following roles: - Department of Labor and Economic Development, Web Development - Department of Labor and Economic Development, Marketing - Department of Education and Sports, Controlling - Department of Arts and Culture, Executive Administration

During my dual study programme I completed an internship at Alphabet International (BMW Group) in the Marketing & Business Development department. - Supporting the development of the mobility app "Alphaguide": creation of tender documents, definition of app features for the various country markets and organization of the communication with the responsible international agency - Development of interactive content pages on the Alphabet website

Semester abroad at ESIC Business & Marketing School in Madrid, Spain.

Concentrations: Digital Business Transformation & Corporate Communication / Relationship Marketing