Jared Hendler

Led by content, this is the age of attention. Through Marketplace Analysis, we develop Brand Strategy, Positioning, Messaging and Design to differentiate you in the marketplace. With a focus on both Organic and Paid Digital Media we bring measurable value to your business and your audience through Multi-Channel Distribution as we maximize the engagement of your content across all media. Seeing first-hand how content drives decision making changes the conversation.

Founded by Robert Redford, Sundance Institute is a nonprofit organization that provides and preserves the space for artists in film, theatre, and new media to create and thrive. The Sundance Film Festival connect audiences to artists and builds community dedicated to independent storytelling. As Director of Marketing & Communications and as a part of the senior leadership team, Jared oversaw external communications for the Institute, including supervision of the marketing, social & digital and press teams.

#1 mid-sized independent agency for 3 years running. Responsible for building the digital media team, Jared helped MWW recognize the need for its clients to leverage the power of digital and social strategy, content creation, distribution and measurement. Clients include Nikon USA, Samsung, McDonalds, Sara Lee, Deloitte, Pitney Bowes, Subaru, Booking.com, Vimeo, Nextag, Jet Blue, Virgin America, United Airlines and State of New Jersey Economic Development Authority.

Named Top 10 in advertising and marketing by Fast Company, Katalyst is a studio for social media that connects entertainment with technology and brands. Founded in 2000 by Ashton Kutcher, Katalyst supports business lines through film, television and digital properties and ideas. We create the conversations that drive engagement. We aim to lead the movement towards social media programming and social media marketing that unites brands and consumers around a common cause.

Specializing in digital engagement, Jared helped Edelman’s clients to create a compelling and engaging digital presence by promoting their brands and business through digital media. Clients included, Ebay, Walmart, Ben & Jerry’s, Microsoft, HP, Starbucks, Samsung, Burger King, Quaker, Amtrak, Clorox, American Heart Association, Empire State Building, Unilever, Glaxo Smith Kline and The National Dairy Board.

Founder and architect of interactive product placement software for digital video.

Specializing in the strategy, creation & distribution of short format video content & branded entertainment online. As the power shifts away from traditional TV to new 'channels' online - in addition to mobile phones, PDAs & digital media players, clients need to be thinking about how they can meet communications objectives through a broader variety of mediums. Smashtube consulted with Fortune 500 brands to bring a better understanding of content creation and distribution.

Founding Partner. Built as a brand management platform for large brands, MarketingForce delivered Madison Avenue expertise to channel partners of Fortune 500 brands all via the web. The application automated & controled the distribution & customization of materials, in addition to providing added-value tools such as automated direct mail fulfillment along with media planning & buying.

Founding Partner. Built as a brand management platform for large brands, MarketingForce delivered Madison Avenue expertise to small businesses all via the web. The application automated & controled the distribution & customization of materials, in addition to providing added-value tools such as automated direct mail fulfillment along with media planning & buying.

Founded & creatively managed G2 (Grey/WPP's Integrated Communications and Strategic Branding Agency). Built international creative network of 12 G2 offices within the Grey Network. Services included brand strategy and positioning, brand identity programs, trade programs, signage and collateral, packaging, in-store communications, sales promotions, web site development, industrial & environmental design and advertising.

Creatively managed teams responsible for Domino’s Pizza, M&M Mars, Red Lobster, Canon Cameras, Topps, Cendant, Kool Aid and Mitsubishi accounts.