Dr. Anne Tholen

A creative, result-oriented and pro-active scientific coach with more than 17 years’ medical affairs experience in pharmaceutical industry - my passion is to function as a bridge translating science into the right language for every customer and to build medical excellence, capabilities and state-of-the-art portfolio deployment.

• Leadership of the strategic and tactical medical plan • Development and execution of the strategic communications plan • Provide input into the regional and global commercial and promotional strategy • Planning and execution of advisory boards, symposia and state-of-the-art lectures • Ensure credibility with and build long-term collaborative relationships with the external scientific community • Develop and advance educational digital platforms

• Leading the global medical strategy • Support of global marketing in developing the strategic expansion of the portfolio and LCM • Provide LOC support (educational materials, slide kits, best practice sharing, training) • Scientific review of promotional material, clinical study protocols, IITs, SOPs • Global KOL management • Publication strategy and management • Development and maintenance of product intranet and internet presence

• Partnered with global marketing for development of strategic plans • Revision of product positioning and conceptualizing of new campaigns • Coached the country affiliates in adapting the strategy according to environmental conditions • Conceptualized a KOL database and managed its implementation • Regularly led global advisory boards involving key experts

• Development and implementation of the global communication and publication strategy • Supervision of the publication team and close collaboration with other disciplines leading to timely publication of study results • Review and implementation of company guidelines and SOPs • Editor of the book “From Gastrin to GERD: A Century of Acid Suppression”

• Development of global portfolio and brand medical materials • Publication Management • Conceptualization of product specific databases (publication-planning, literature survey and Q&A ) • Congress management

• Management of a third party-funded project and coaching of students, diploma and PhD candidates • Management of the departmental publication plan and its implementation