Astrid Billecocq
Angestellt, Senior Product Owner, BuildingMinds GmbH
Berlin, Deutschland
Werdegang
Berufserfahrung von Astrid Billecocq
2 Jahre und 5 Monate, Nov. 2014 - März 2017
Innovation Management V.I.E.
Thales Transportation Systems GmbH
Design Center activities • Design and moderate creative workshops on innovative topics using Design Thinking methods Market Intelligence • Perform Competition & Markets analysis for Innovation projects Innovation Management • Coordinate Innovation projects and manage relations with external partners Intellectual Property Management • Create and monitor an internal platform on IPM • Publish a monthly newsletter on competitors’ activities
• Website optimization, creation of new pages, HTML programming • Online content quality control in cooperation with other marketing channels • Online content upload via Content Management System (CMS) • New keywords research and analysis (Google Adwords) • Research, identification and communication with potential online partners (link building and partnerships with blogs and websites) • Management and optimization of Zalando official blog for France (ModeNews)
6 Monate, Jan. 2012 - Juni 2012
Brand Manager Quaker
Pepsico France
• Market and Brand performance analysis (key performance indicators, competitors results etc) • Development of the new brand website and of a TV ad • Development of product packaging • Development and launch of a new brand, Quaker Life
6 Monate, Juli 2011 - Dez. 2011
Category Manager
Colgate Palmolive
• Working on all categories (Home Care, Personal Care and Oral Care) and all retailers (Carrefour, Auchan, Leclerc etc) • Market performance analysis (key performance indicators, competitors results) • Merchandising (development of planograms) • Shopper insights analysis • Development of store campaigns (in-store display and advertising, communication tools etc)
3 Monate, Jan. 2011 - März 2011
Business Development
LiquidNexxus
Supporting the existing Business Development team through identifying appropriate companies and contacts for the business functions of LiquidNexxus and to develop new and existing relationships. Supporting the team for the events organization.
2 Monate, Juli 2010 - Aug. 2010
Store Manager / Caviste
Nicolas
In charge of a NICOLAS branch for 2 months : sale and advice to customers, stock and home-delivery management, accounting, store maintenance
Ausbildung von Astrid Billecocq
6 Monate, Jan. 2013 - Juni 2013
Marketing
HSE National Research University, Moscow, Russia
Exchange program
4 Jahre und 2 Monate, Sep. 2009 - Okt. 2013
Marketing
ESCP Europe, Paris-London-Moscow
• Universal training : Corporate Law, Finance, Strategy, Economic, Management Control, Human Resources • Marketing specialisation : Consumer Behaviour, Brand Management, Innovation, Retail, Marketing Strategy, Managing the Customer Equity, International Marketing
1 Jahr und 10 Monate, Sep. 2007 - Juni 2009
Economics
Lycée Saint Louis de Gonzague, Paris, France
Preparation to entrance exam for French Business Schools
11 Jahre und 10 Monate, Sep. 1994 - Juni 2006
Economics
Lycée Sainte Marie, Neuilly, France
French Baccalauréat in Economics passed with honours
Sprachen
Französisch
Muttersprache
Englisch
Fließend
Deutsch
Gut
Russisch
Grundlagen