Caio Rios

Reporting to Country Head USA • Added responsibility of managing the rest of Latin America, such as El Universal (MEX), Chile and Colombia; • Team management (4 direct , 1 indirect sales report); • High increase was generated through digital marketing strategies, comparing Q1 2020 x Q1 2021, with focus on sales funnel: Organic traffic: +86% (533k - 919k) / EPC : +90% (0,05 € - 0,09€) / CTR : +9% (2,3% -2,5%) / Bounce Rate: -8% (49% - 41%) / Sales : +211% (7.7k -32k) / Revenue : +83% (81k € - 51k €)

Reporting to Country Head USA • Team management (3 direct, 1 indirect sales report); • Management of partnerships; • Digital Marketing strategies implemented with focus on Business KPIs; • Stakeholders management; • Responsible for increasing YoY revenue through digital marketing strategies, focused on sales funnel: Organic traffic: 400% (1.8mm - 7.3mm) / EPC : +150% (0,10 € - 0,26€) / CTR :+300% (1,7% -5,1%) / Bounce Rate: -13% (39% - 26%) / Sales : +240% (147k -357k) / Revenue : +466% (300k € - 1,4mm €)

Reporting to the CEO • Team management (14 direct reports); • Focus on improving product portfolio KPIs throughout data analysis and marketing strategies. Implementation of online marketing strategies; • Management of sales team (sales target definition and achievement, campaigns creations); • Product backlog management; • Partnership management (white label products), Management of product KPIs (sales, churn and revenue); Portfolio: Online free courses, Online English courses, Online Post Graduation.

• Responsible for new business and sales channel development (market tendency analysis); • Development of long term partnerships; • Stakeholder management . Business Case: Minutrade partnership End-to-end implementation of the partnership with the company Minutrade, which lead to an increment of 15% of monthly sales from month 3. The project consisted of reverting the subscription value of the product (SaaS) into mobile phone credits (64% of all mobile phones in Brazil in 2015 were prepaid).

Reporting to: Product Manager • Market analysis, KPIs monitoring, backlog prioritization; • Partnership management; • Building and applying training sessions to call center team; • New features and improvements implementation; Portfolio: UOL online photo, UOL technical support (Help Desk Online), UOL Adult Content.

Reporting to: Product Manager • KPIs Monitoring (Subscriptions (Sales), Churn, Revenue); • Market analysis; • New features improvements implementation.

Concepts and pillars of marketing Nature of markets Differentiation, value propositions, attributes and benefits Purchase decision process Creating value for the consumer Motivation behind new products New product development process Product life cycle Acting in global markets

- Science of Communication - Marketing - Advertising - Statistic and Data Analysis - Market Research - Media - Strategic Marketing Planning - Sales and Merchandising Promotions - Business - Economy - Psychology - Ethics and Citizenship - Photography