Cristina Ferreira
Bis 2023, Partnerships Manager – Dropship/Marketplace, H&M HOME
Stockholm, Schweden
Über mich
A dynamic business professional with over 15 years of international experience in business development, strategy and sales, combining a creative background with analytical expertise. Extensive experience in retail and e-commerce, driving projects that achieve consistent and sustainable growth. Proficient in managing operations, negotiating partnerships, and driving innovation across multiple markets and channels. Motivated by continuous learning, high performing organizations and inspiring teams. Skills: Business Development, Strategy, Sales, International Expansion, Negotiation, B2B and B2C, Communication, Relationships Building, P&L Management, Leadership, e-Commerce, DropShipment/ Marketplace. International MBA (MIT Sloan, Nova SBE, Catolica Lisbon), a certificate in Innovation and Strategy from INSEAD and Master in Architecture (FAUP Porto, KTH).
Werdegang
Berufserfahrung von Cristina Ferreira
2 Jahre und 5 Monate, Mai 2021 - Sep. 2023
Partnerships Manager – Dropship/Marketplace
H&M HOME
• Recruited External Brands within home decor, prospecting and evaluating readiness – DropShipment. • Secured joint business plans with Existing Partners (25+ brands), including widening of assortment, expansion to new markets, participation in marketing campaigns, and driving these with internal cross-functional teams. • Major achievements: expansion from 3 to 12 markets (< 24 months) more than doubling YoY sales, increasing profitability, recruitment of key partners accounting for majority of sales.
5 Jahre und 4 Monate, Jan. 2016 - Apr. 2021
Business Development Manager
Vista Alegre & Bordallo Pinheiro
• Managed the Group´s operations in the Nordic, Baltic and German markets: 9 countries and 90+ customers. • Focused on Business Development, identifying opportunities and negotiating partnerships in 3 channels: Retail, Hotelware and Private Label. • Major achievements: consistent and continuous sales growth, namely in 2017 and 2019 with increases over 70% YoY by getting the products sold in 120+ stores and establishing new partnerships with key players such as Cervera, Åhléns, H&M/Arket, Party Rent.
1 Jahr und 11 Monate, März 2014 - Jan. 2016
Board Member
Newhotel Software
• Led the global team (≈100 employees) across the 9 international offices: Business Development, Marketing, HR, Finance. • Set and monitored the company´s budget ensuring increased profitability. • Identified and negotiated key strategic partnerships (Oracle, Microsoft, SAP) and international distributors´ ecosystem. • Coordinated 2 projects Portugal 2020, being both approved by > 97%.
Ausbildung von Cristina Ferreira
1 Jahr, Jan. 2013 - Dez. 2013
International MBA
MIT Sloan, Catolica Lisbon, Nova SBE
Sprachen
Englisch
Fließend
Portugiesisch
Muttersprache
Spanisch
Gut
Schwedisch
Grundlagen
Deutsch
Grundlagen