Eleni Tsoukanta
Angestellt, Manager | Product designer, EY (Ernst & Young)
Abschluss: MBA, HFU Business School
Frankfurt am Main, Deutschland
Über mich
My name is Eleni Tsoukanta, I’m an enthusiastic and creative User Experience Designer and Online-Marketer based in Frankfurt am Main, Germany. Lead Generation, User Experience design, UI of Websites, Digital Marketing, Marketing Automation, Brand Marketing, Content Strategy, Concept Artwork and Project Management are the areas of my expertise. I like to challenge myself by working at projects and for companies that contribute to the society and since I am a team player, I enjoy being part of a group that has the same goals and values as me.
Werdegang
Berufserfahrung von Eleni Tsoukanta
- I design products in the HR, sustainability, AI, and metaverse industries as part of the EMEIA Tech COE team, collaborating with various stakeholders - My job involves driving product design initiatives and using market knowledge to steer product development, while creating prototypes, collaborating with Engineering, and monitoring design trends
- Design graphic User Interface websites, application and digital products - Develop UI mock-ups and prototypes that clearly illustrate how sites function and look like - Create original graphic designs (e.g. images, sketches, tables, prototypes) - Conduct layout adjustments and User Tests based on user feedback and website performance analytics - Marketing Strategy Development and execution of Digital Marketing Campaigns
6 Jahre und 10 Monate, März 2016 - Dez. 2022
Product Designer
Freelancer
- Concept development and Digital Product Development for various clients - Product development including logo design, branding proposals, brochures, the layout of websites & sitemap, packaging - Product placement and proposals for advertising campaigns - Development of marketing communications strategies - Market research for USPs of the products for niche, local and international markets
- Organize and execute assigned business projects on behalf of clients (budget estimations, promotional campaigns, marketing automation, advertising campaigns) - Formulate recommendations and solutions (User Cases and User Scenarios) - Develop detailed business and execution plans to drive small or radical changes with specific milestones/deadlines and budget restrictions - Provide guidance for any occurring User Experience problems and provide feedback to reach important KPIs
5 Jahre und 2 Monate, Nov. 2007 - Dez. 2012
Account Manager
Kick S.A. BTL Advertising company, events, promotion and artist’s representation
- Creative direction and briefs to graphic experts and typographers about branding proposals, corporate identity, visuals of campaigns, advertising and marketing materials - Project management including: market research, development of business & marketing plans, SEO management, product placement, campaign management - Mediating between third-party companies including ABT and BTL advertising agencies, PR agencies, suppliers, typographers - Quality checking of mock-ups & proofreading of print/digital work
8 Monate, März 2007 - Okt. 2007
Front desk customer services representative
Vodafone Greece multinational Telecommunications
- Business acquisition aligned with the company’s strategy - Customer relationship management - Customer support
3 Monate, Mai 2006 - Juli 2006
Sales marketing
Altec Telecoms, Internet Provider
- Business acquisition - Project management - Data maintenance
Ausbildung von Eleni Tsoukanta
1 Jahr und 6 Monate, Sep. 2013 - Feb. 2015
International Business Management
HFU Business School
• Strategic Management • International Economics • International Marketing • Leadership • Financial Accounting • Managing cultural diversity • International Finance • Human Resource Management • Entrepreneurship • International Management • Operations and supply chain Management
5 Jahre und 9 Monate, Sep. 2003 - Mai 2009
Marketing and Communication Management
Technological Educational Institute of Athens
• Marketing management, Advertising, Consumer's behaviour, Public Relations, • International Marketing, • Applied Marketing Research, Sales Techniques, • Mathematics for Economists, Basic and Business Statistics, • Financial Accounting, Management Accounting, Banks and Financial Policy
Sprachen
Englisch
Fließend
Deutsch
Fließend
Griechisch
Muttersprache