Felix Koch

As CMO I am responsible for building-out an international and profit center overarching marketing organization, defining and executing a differentiated international marketing strategy based on the strategic and financial goals and the customer journeys. My approach is always analytical, number-oriented and KPI-driven with a good understanding of brand and creation, detail-oriented and hands-on. I develop all my team members through empowerment, mentoring and feedback and based on the company values.

Experienced in B2C/B2B-strategy, marketing campaigns, brand management with a strong focus on digital, content, and media. Analytically and strategically led and innovation driven. Combining creative content with smart paid media targeting to drive business results. My experience stretches across business development, agency growth, key account management and business transformation, all combined with a collaborative leadership style and high emotional intelligence.

- Standortleiter Interone Berlin - Verantwortlicher Manager für das Joint Venture aus Pleon Online Relations (PR Agentur) und Interone Berlin (Digitalagentur) - Key Accounter Mineralölkonzern TOTAL Deutschland GmbH - Teamleitung: ELIXIA, STRATO, TOTAL, KPMG, RWE Digitalstrategien und Websitekonzeption, Kampagnen, Content Marketing, Webrelaunches und Kampagnensites, Website Analytics (Google), SEO

- Stellvertretender Teamleiter BMW MINI und O2 - Key Accounter Telekommunikationsanbieter O2 - Verantwortlich für die Aus- und Weiterbildung der Projektmanager (Fachcoach) Digitalstrategien und Websitekonzeption, Kampagnen, Content Marketing, Webrelaunches und Kampagnensites, Website Analytics (Google), SEO

- Projektleitung für nationale und internationale Websiteprojekte mit bis zu 30 Ländern/Rollouts - Kunde: BMW MINI

Internationale Betriebswirtschaftslehre, Schwerpunkt internationales Management und Marketing