Gabriela Klewenhagen
Angestellt, Website Shop Manager / Online Marketing Manager, SAP
Stuttgart, Deutschland
Werdegang
Berufserfahrung von Gabriela Klewenhagen
Entwicklung und Implementerung von Digital-Marketng-Strategien für htp://training.sap.com einschließlich Social Media-Kampagnen (Twiter, Facebok, LinkedIn), E-Mail Kampagnen, SEO-Optmierung, und Thought Leadership Content
7 Monate, Mai 2016 - Nov. 2016
Masterand
Robert Bosch GmbH
Masterthesis: "Marktstudie zur optimalen Wischblattverpackung im IAM Europa".
1 Jahr, Juni 2013 - Mai 2014
Marketing Manager
Cadena Comercial OXXO SA de CV
Verantwortlich für die Marketng Strategie von ca. 500 Geschäfen in der Region Puebla. Team Leiter für 12 direkte Mitarbeiter. Entwicklung und Einführung von kommerziellen Strategien für die Preisgestaltung, Umsatz- strategien, Medienkommunikaton, Layoutplanung, Nachbestellungs- und Warensortmentspläneores
7 Monate, Nov. 2012 - Mai 2013
Senior Executive of Category Management
Cadena Comercial OXXO SA de CV
Responsible for developing the commercial strategies for groceries. These strategies include Pricing, Promotions, Variety of SKU’s and Exhibition in the Stores. Negotiation with big and small suppliers, worked in tight collaboration with them to achieve the volume and revenue goals throughout sales promotions, exclusive products, exhibitions in the store among other initiatives. Analyze sales trends, planning strategies and measure results of implemented strategies.
1 Jahr und 1 Monat, Okt. 2011 - Okt. 2012
Project Managerin: Umsatz Management und Logistics
Coca Cola FEMSA
Responsible for the management of 4 projects focused on Presales and Product Delivery - Define, prepare, and execute the launch of projects. - Create in collaboration with the organization rules of engagement and operational procedures, including usage, scenarios, KPI’s and how to maximize the impact of the Distribution Center. - Develop the Business Case, with all the financial indicators and analysis such as P&L analysis, ROI, volume projection.
1 Jahr und 3 Monate, Juli 2010 - Sep. 2011
Junior Executive of Category Management
Cadena Comercial OXXO SA de CV
Responsible for developing the commercial strategies for the categories: Ice, Wine and Mixers. Reversed the negative sales trend in the Ice Category through promotions, competitive prices and a better understanding of seasonality and the influence of external factors on sales. Coordinated and gave service to 44 regional offices in the subjects related to the categories that I managed.
1 Jahr und 1 Monat, Juni 2009 - Juni 2010
Market Research Executive
Cadena Comercial OXXO SA de CV
Lead successfully several research projects, both qualitative and quantitative, from the definition of objectives to the analysis and results presentations. Integrate information from several sources, primary and secondary; analyze information to discover consumer insights. Manage the relationship between the internal clients and the service provider (agencies).
11 Monate, Feb. 2008 - Dez. 2008
Market Research Intern
Cadena Comercial OXXO SA de CV
Operative Management of Research Studies. Documented and Managed the Database of studies conducted by the area.
Ausbildung von Gabriela Klewenhagen
4 Monate, Sep. 2015 - Dez. 2015
International business
Grenoble École de Management
1 Jahr und 3 Monate, März 2015 - Mai 2016
MBA in International Business
Hochschule Pforzheim
4 Jahre und 5 Monate, Aug. 2004 - Dez. 2008
Bachelor of Arts in Marketing
Instituto Tecnológico y de Estudios Superiores de Monterrey
Sprachen
Spanisch
Muttersprache
Englisch
Fließend
Deutsch
Fließend
Italienisch
Gut
Französisch
Grundlagen