Hilda Rubintova

Marketing and strategic consultant, advisory - strategy, market launch, business development, sales support, tailored project - clients: Sotheby’s Slovakia, Eastfield Group, Elesko,InterierDesign. Lecturer - management skills, co-operation with SolidGroup, Verlag Dashofer, TCG, STU Scientific, a_set, clients: Váhostav, Slovenská sporiteľňa, Prvá stavebná sporiteľňa, Samsung, Ekom.

Responsible for ING brand and all entities marketing, marketing budgeting and controlling, creation of marketing and media plan, PR activities, internal communication. Achievement: the highest brand recognition in the Slovak ING history, preparation of new brand strategy, advisory for advertising creation in Czech Republic, innovative lead generation in F1 sales activation and then awarded for active contribution to F1 business activation within the ING Group.

Achievement: very successful brand launch, brand supported knowledge after 6 week since launch was 72%, after 2 years 83%. Public perceive brand as modern, dynamic and worldwide. The professional magazine Strategie announced AEGON as the 4th most admired brand in Slovakia in competition “Cool Brands”. The PAMC advertisement campaign 2004 in TV won the prestigious prize Silver Nail and print advertisement campaign 2004 won Bronze Nail.

Achievement: very successful re-branding of company, change of company perception in public from old-fashioned company to modern, dynamic and innovative one. Creation of corporate identity environment within company, I led the activities aimed on positive perception and loyalty among employees. In 2001 I was asked by Presse, Austrian financial daily newspaper, to write an article on Slovak insurance market.

Achievement: Joint Stock Company had a turnover of cca 70 mil SKK in 1996. Successful building of contacts and sales activities during 1997 in Slovakia, Germany, Austria based on my personal contacts with clients. Turnover increased to 110 mil SKK. Together with 4 other managers I prepared the documentation and process changing that led to getting ISO 9002 Certificate from VUSAPL Nitra.