Jeanne Heydecker

We fix troubled startups and help them build sustainable businesses.

Facilitate and drive key strategic initiatives from inception to launch phase: iPlay (team building initiatives) 2015 - present, iMakeaDifference (innovation initiatives) 2015 - present, WeMakeaDifference (corporate responsibility program) 2015 - present, and iLead (leadership development program) 2014 - present.

Serve as point-of-contact for iPlace USA's global operations, performing business strategy and expansion deployment duties; provide cultural awareness training; implement leadership programming and mentoring of Indian team; monitor and ensure that the India company conforms to iPlace USA policies and procedures; drive continuous increases in business improvement, while contributing to the ongoing development of iPlace USA's long-term global business model.

Responsible for planning and deploying all on- and off-line marketing activities to attract UK and US companies, universities, and other entities to build local offices in India. Methods included web site design and development, SEO/SEM, email campaigns, trade shows, conferences, speaking engagements, social media campaigns, articles, public relations, market research, and more.

Responsible for the Shyam Group of companies, focusing on the worldwide marketing for selected global divisions: VNL, Shyam Telecom, Shyam Networks, and the domestic Indian marketing for other divisions: Ubico, Citycom, VVDN, Shyam Defence, and Spectranet. Managed both B2B and consumer marketing through international and domestic trade shows in Asia, Africa, Europe and North and South America.

Responsible for the overall growth of the 123Greetings.com website. Direct and supervise teams concentrating on growing traffic from Associate programs, Social Networking, Link Building, and SEO. Maintain leadership in the global ecard industry and widen the gap between 123greetings and contenders.

Rebranded organization through corporate identity redesign, web site redesign and on-line web marketing strategy. Produced internal blogs, forums, and podcasts for use in training forensics staff. Adapted web site for readability on wireless handhelds, such as Blackberry, Palm, cellphones, etc.

In charge of developing the strategy and implementing all web-based projects for 35,000+ student school district located in the Western suburbs of Chicago. Introduced “push” email, and user driven informational forums, as well as teacher and administrator blogs. Redesigned 50+ existing sites

Planned and managed all web production activities, hired and supervised design and technical staff, and interacted with clients regarding their website projects. Provided turn-around consulting and producer expertise to clients whose existing web projects had stalled or failed.

Transitioned company to a web-centric marketing program, saving printing costs. Designed and managed the development of ssoftware tools to generate traffic. Responsible for all design, advertising, and web site development from concept, copywriting, design and production. Purchased by GSI Group for

Responsible for all traffic and promotion related web projects. Supervised a team dedicated to content, promotions, network traffic, search, and directory who took traffic from 12 million to 16 million page views per day in 9 months. Established that 90% of traffic came from 5% of members, and devel

Responsible for all user interface design, testing user experience, and web site development for new IntegraX unified messaging software product line. Produced animated demos of product modules. Technical documentation for the new web-based product line made available online. Purchased by Nokia for

Developed first BBS for Object-Oriented Programmers, and another for OOP Marketers. Upgraded branding and published the first Glossary of OOP Terminology, which became the standard for the industry. Consultant for IBM developing the marketing strategy for their Objects on MVS-P/390 Platform.

- Certified Web Designer [Brainbench Certified Internet Professional] - Certified Project Manager - Certified Product Manager Brainbench Master Level Skill Certifications - Marketing Strategy - Listening Skills - Spelling (U.S.) - Written English (U.S.) - English Vocabulary

Minor: Ceramics

HSSP is a weekend program that runs during a student's junior and senior years in high school. Courses completed: "Color Recognition Through Multiple Media" and "Edgerton's High Speed Imaging Processes".

Youngest student (14) to ever acheive Certification of Completion for Introduction to Architecture. Awarded 2nd Place Design Award for "Utilization of Active & Passive Solar Energy in Low Cost Housing".

College Level Accelerated Studies Program for 8th and 9th Grade Students. Classes completed: "Rocketry" and "Structural Engineering".