Katleen Barbier

Global Group Function. Customer Journey Management for GKL (7 & 8 Series, XM, X7, ALPINA).

Team Lead & Product Owner, Customer Journey & User Experience, In-Car ConnectedDrive Store, In-Car Messaging, Over-the-Air Software Updates („BMW Remote Software Upgrades“), Set-Up KPI-based Performance Management.

Online & Offline Marketing, Product Management, CRM, Customer Development, User Experience (UX)

Marketing Consulting / Digital Marketing / Online Marketing / Performance Marketing / Marketing, Online and Offline / Marketing Strategie & Konzepte / Interim Marketing Management / Kunden & Leads Akquise / Strategische Budget & Media Planung / Agenturmanagement

Planung, Umsetzung, Optimierung und Ergebniskontrolle sämtlicher Aqkuisitionsmaßnahmen / Budgetmanagement, optimaler Einsatz des Marketingbudgets / Koordination und Steuerung externer Partner und Agenturen / Online & Offline Marketing / Performance & Brand Marketing

Marketing, Kommunikation, Management, Brand Marketing, Trade Marketing, Digital Marketing, Online Marketing, Offline Marketing, Direct Marketing, OOH, DOOH, Print, Radio Advertising, TV Marketing, ATL, Partner Marketing, Social Media, Community Management, Creatives, Landing Page Optimization, Marketing Strategy, Digital Strategy, Brand Strategy, Customer Journey Optimization, Business Cases, Brand Building, Brand Awareness, Product Awareness, Channel Mix Optimization, Customer Acquisition

Marketing, Budgetverantwortung, Mediaplanung, Strategieplanung, Strategieberatung, Analysen, Digital Marketing, Offline Marketing, TV Marketing, ATL, klassisches Marketing.

Leitung Online Marketing (Neukunden-Akquise und Branding). SEA, SEO, SEM, Webseite Optimierung, Conversion Optimierung, Agentursteuerung, Display Marketing, Affiliate Marketing, Kooperationen, Social Media Advertising, Mobile Marketing, Retargeting/Remarketing, RTB/RTA, Newsletter/E-Mail Marketing, Attribution Modeling, Customer Journey Analysen, Strategieplanung, Mediaplanung, Budgetplanung

Leitung Neukunden-Akquise und Branding über Online Marketing. SEA, SEO, SEM, Webseite Optimierung, Conversion Optimierung, Agentursteuerung, Display Marketing, Affiliate Marketing, Kooperationen, Social Media Advertising, Mobile Marketing, Retargeting/Remarketing, RTB/RTA, Newsletter/E-Mail Marketing, Attribution Modeling, Customer Journey Analysen, Strategieplanung, Mediaplanung, Budgetplanung

Neukunden-Akquise über Online und Direct Marketing. SEM/SEA, SEO, Agentursteuerung, Display Marketing, Affiliate Marketing, Kooperationen, Social Media Advertising, Mobile Marketing, Retargeting, Newsletter/E-Mail Marketing, Web Tracking, Web Analytics, Strategieplanung, Mediaplanung

Teamleitung & Projektmanagement für alle Online Marketing Aktivitäten: Kooperationen, Aktionen, Gewinnspiele, Agentursteuerung, SEM/SEA, Social Media Marketing, Display Marketing, Affiliate Marketing, Mobile Marketing, Retargeting, Newsletter Marketing, SEO, Marketing Automation, Web Tracking, Web Analytics, Strategieplanung, Content Marketing

Social Media Marketing, SEM/SEA, Display Marketing, Affiliate Marketing, Mobile Marketing, Retargeting, Goßkunden-Betreuung

Social Media Marketing, SEM/SEA, SEO, Display Marketing, Affiliate Marketing, Retargeting

Schwerpunkte: Marketing, Projektmanagement

Schwerpunkte Anglistik: American Literature, Bilingualism, Intercultural Communication / Schwerpunkte Soziologie: Statistik/Empirie, Sprachförderung bei Migranten, Migration und Integration.