Laure Micheloud
Freiberuflich, Managing director and Founder, Bang Bang agency
Abschluss: Technicienne en Marketing avec brevet fédéral, SAWI
Lausanne, Schweiz
Werdegang
Berufserfahrung von Laure Micheloud
Bis heute 8 Jahre und 1 Monat, seit Juni 2016
Managing director and Founder
Bang Bang agency
Consulting, project and design services Brand identity development Strategic digital marketing Strategic plateforms and creative development Personal branding Internal and corporate communication PR, influencer strategy CSR expertise, sustainable marketing support
4 Jahre und 3 Monate, Okt. 2011 - Dez. 2015
Marketing and communication consulting as freelancer
Freelancer
Various mandates in brand and product development strategies - Watchonista : Revamping and repositioning of the online community plateform, communication strategy - Drink Holy : Business Plan, Market study, consumer and trends analysis for the launch of a wellness soft drink on the Swiss market - Batmaid : Media and marketing strategy for the launch of a housekeeping services online plateform
8 Jahre und 4 Monate, Feb. 2003 - Mai 2011
Marketing manager
British American Tobacco
- Public relations manager : (02.2009 - 05.2011) Dev of a PR/buzz strategy for the launch of a new cigarette. Org. of an outstanding event in Moscow with Press and partners - Promotion manager : (09.2005 - 01.2009) Resp of the strategy and nightlife activity of the brand. (sponsoring, events, mgt of a team of 50 hostesses and promoters, motivation, team building) - Junior Brand manager : (02.2003 - 08.2005) : Resp for product launches, national comm campaigns, Retail, ATL, digital, price promotions
Ausbildung von Laure Micheloud
5 Monate, Jan. 2019 - Mai 2019
Digital Marketing
Google Certification
1 Jahr und 10 Monate, Sep. 2003 - Juni 2005
Marketing
SAWI
2 Jahre und 10 Monate, Sep. 1996 - Juni 1999
Ecole supérieure suisse de Tourisme
10 Monate, Sep. 1995 - Juni 1996
Ecole Moderne de Commerce et Tourisme
1 Jahr und 10 Monate, Sep. 1993 - Juni 1995
Droit et psychologie
Université de Lausanne
4 Jahre und 11 Monate, Sep. 1988 - Juli 1993
langues modernes
Collège de la Planta, Sion (Valais)
littérature française, Allemand Anglais, Italien
Sprachen
Französisch
Muttersprache
Englisch
Fließend
Deutsch
Gut
Italienisch
Fließend