Marina Danilchenko

Website development and preparation of a marketing support program.

Responsibilities: • Planning the budget and marketing activities • An advertising campaign and evaluation of its effectiveness • CRM-strategy and management • Holding events (exhibitions, conferences, seminars, etc.) • Development of marketing printed materials and souvenirs • Content-management of website https://www.2test.ru.

Responsibilities: • Development of an IT product concept from scratch to market launch • Marketing research (competitors, market trends, mobile application usability testing, etc.) • Development of one-page sites on Tilda • Web-analytics in Yandex Metrics and Google Analytics • Management of advertising campaigns in social networks (Facebook, Vkontakte, Yandex-Dzen) • Participation at exhibitions • Development of materials for sales department • Preparing presentations, contracts and offers.

Responsibilities: • Preparing analytical reports on monthly brand sales • Preparing a monthly report on the trade-marketing activity of your competitors in retail • Preparing competitor brand analytics using Nielsen data.

Responsibilities: • Development and implementation of brand marketing strategy • Having multichannel advertising campaign by the principle of 360 degrees (online and offline channels) • Development of the brand product portfolio (assortment expansion) • Conducting research (focus groups, interviews) • Training of personnel in product sales • Development and implementation of the idea of shooting promotional videos for the Top-Shop channel and other TV channels.

Resposibilities: • Planning and implementation of brand development strategy in the marketplace • Development and implementation of a media plan for promotion in online and offline channels • ATL and BTL advertising • Concluding contracts with retail and pharmacy chains.