Marius Truttmann

Angestellt, Consumer Insight & Planning Manager, McDonald's Switzerland

Crissier, Schweiz

Fähigkeiten und Kenntnisse

project management
leadership
key accounting and consulting in food and near foo
consumer&business research
customer segmentation
target group stategies
brand positioning
brand portfolio
geo marketing
trading area analysis (GIS)
site evaluation
volume&impact calculations of new sites
store classification
sales planning and forecasting
p-mix evaluations and promotion analysis
pricing strategy
business reporting
leading the planning process of McDonald's Switzle
opportunities and growth potential for the brand.

Werdegang

Berufserfahrung von Marius Truttmann

  • Bis heute 23 Jahre und 10 Monate, seit Sep. 2000

    Consumer Insight & Planning Manager

    McDonald's Switzerland

  • 7 Jahre und 6 Monate, März 1993 - Aug. 2000

    Senior Consultant

    DemoSCOPE

  • 5 Jahre und 1 Monat, Feb. 1988 - Feb. 1993

    Project Leader

    DemoSCOPE

  • 4 Jahre und 3 Monate, Sep. 1983 - Nov. 1987

    Project Manager

    SUVA Lucerne

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Fließend

  • Französisch

    Fließend

  • Spanisch

    Fließend

Interessen

travelling
sport overall
reading
music
chess
philosophy

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