Marlene Beuschel

Selbständige Tätigkeit als Berater für Business Development (Kooperationen) und Marketingstrategie.

Gründung eigener Naturkosmetikmarke MarlMare (www.marlmare.com) - Produktentwicklung, Websiteerstellung, Storytelling, Designkonzept. Die Marke wurde im November 2018 verkauft.

Gestaltung und Gründung Online Shop Einkauf Produkte Marketing

-Teamführung 3 Leute - Sales für die Kosmetikprodukte sowie nationale und internationale Kooperationen (u.A. Otto, Rituals, Ein Herz für Kinder, Lena Dunham) - Online Marketing (Strategie sowie operative Ausführung) - Growth Marketing - KPI's: Wachstum, CPA, Produkte in den Boxen

•SEO optimizing new ventures •content creation and optimizing existing content •keyword research in coordination with client business objectives •landing page building with Spryker •analyses of online performance with Google Analytics and Sistrix •link building/research in coordination with client goals •working closely together with other channel teams to meet clients goals

•developing strategies for online campaigns for IBM Nordics •working closely together with creative agency to implement campaigns •organizing and planning different business events and workshops for IBM Nordics •supervising and assisting in execution of events •holding workshops about integrating Social Media at work for IBM employees

•deliver outstanding customer experience to high-potential clients •create and implement digital growth strategies for performance and branding •communicate with customers proactively, via phone and email •provide strategic advice and help our advertisers get the best out of their advertising investment •building and re-organizing accounts and monitoring campaigns for my own portfolio clients •calling potential clients and introducing Digital Growth Team

•successful Digital Agency in Malaysia with clients like L'oreal, BMW or Adidas •managing portfolio of accounts in several countries •creating online strategies for different channels (Facebook paid advertising, Google Adwords, Social Media) •managing and coordinating the performance team, assisting with the execution •establish budgets with the client •maintaining a good relationship with the clients through weekly calls and meetings to analyze and discuss performance

•designing your own furniture online •knowledge management for both production and sales team •Intermediary for sales and production team •process improvement (Work and sales flow, writing manuals) •checking orders for viability (in terms of architectural feasibility) •Taking care of the invoicing, working closely together with the finance department, •Supported Danish customer service and working directly with clients translations

•communication with agencies •preparation media plans and communicational concepts •creating analyses of sales figures for customer and agency sales •creation presentations and analyses for pitching new customers •making suitable offers for ad- campaigns •working closely with account management for forecasts and the optimization of campaigns •market and competitor research •collecting and preparing all information of sales figures for annual negotiations with agencies and customers

•specialization in visual merchandising •responsible for keeping up a consistent corporate identity in stores as well as in big department stores like Bloomingdales •organizing and coordinating events •responsible for the showroom •general administrative tasks, presentations, preparing meetings

Organizational Innovation and Entrepreneurship

Hauptfach: Kunstgeschichte Nebenfach: Interkulturelle Wirtschaftskommunikation