Matheus Charcov Pereira

- B2B global retention strategy and execution - campaigns automation, revenue & sales, and content development - Lifecycle journeys management - users activation, onboarding, retention & reactivation - Data analysis & insights driven for cross channel campaigns optimization

- CRM Strategy planning and execution - product launching, revenue & sales, content development, and automated campaigns - Lifecycle user journeys management - customer activation, onboarding, upsell, retention & churn prevention - Data-driven optimization for campaigns, customers base communication, and segmentation

- B2C online marketing strategy management (Google Ads & Amazon Ads, Paid Social & Influencer Marketing) - SEO technical optimization and editorial content strategy for traffic increase, lead acquisition, and conversion - Web Analytics & KPIs management, dashboards & reports consolidation, and data analysis for campaigns improvement and optimization

- B2C online performance marketing campaign management (SEA, Paid Social, Display, Remarketing) - Web content development and implementation for traffic & conversion - Lead teams for Samsung Global online projects' planning, implementation & measurement - Manage external partners and budgets enabling marketing campaigns

- Selected for career acceleration program; trained on project management, leadership, professional coaching, sales, marketing, and innovation - Coordination and optimization of Samsung’s Shop-In-Shop retail operation and field force team - Lead innovation projects development and execution for national retailers stores and salesforce

- Sales and account management for African clients (retailers, wholesalers & chain distributors) - Lead branding and promotional co-marketing campaigns in South Africa, Mozambique, Ethiopia, among others - Manage international external partners for marketing campaigns and events

- Latin America institutional marketing campaigns management alongside with co-marketing activation campaigns with regional partners - Ad hoc branding and promotional campaigns coordination in other regions such as Africa, Asia and Europe - Market assessment and insights

Key Modules: Performance Marketing; Project Management; ROI and campaign analyses; SEO, SEA and SEM; Content Marketing; Inbound Marketing; CRM; Social Media; UX; Programmatic Media

Key Modules: Strategic Marketing and Marketing Planning; Big Data and Business Intelligence; Marketing Research; Consumer behaviour; Product and Branding; Trade Channel Management; Digital marketing; Price; Metrics; People Management; Financial Management

Key Modules: Business Skills; International Trade; Operations Management; Marketing Principles; Organizational Behavior; Economics, Business and Sustainability; Financial Accounting