Mirza Mushtaq Baig

Responsible for the strategic and tactical execution of DMTI Spatial's digital channels plus marketing automation programs (Marketo paired with Salesforce integration) across three core facets of the marketing organization: Public Relations, Events and Sales Enablement. Brought into the global corporate marketing department of sister company GMC Software on June 1st, 2015 as part of the Neopost Enterprise Digital Solutions Group strategy

Managing the Digital team (including developers, IT, project manager and UX specialist) along with the Account Services team (AD & 6 Sr. AMs) to ensure digital is part of every retainer and program put forward on our quotes and statements of work with our roster of clients. Forecasting, budgeting and strategy for the Digital Team and the Account Services Team working directly with the CFO and President to maximize profitability, resources and client relationships.

Spearheading the company's new startup - a boutique digital agency named Visability: digital marketing, social media, content marketing, programmatic and RTB advertising, brand activation.

Responsible for government division and government relationships: digital, SEO, SEM, social media, events and integrated marketing initiatives across earned, owned and paid channels. Clients included senior executives from government: CSE, Canada Post, PWGSC and Treasury Board. Led content strategy and SEO / SEM strategy