Dr. Monica Pisciella

I usually hold positions of responsibility in contexts that require actions and strategies of business development, marketing, communication, external relations, with particular expertise in start up projects.

Wineup founding and management. Editing of texts and editorial contents about wine marketing and wine tourism. Founding and management of Wineup Linkedin group, sustained from about one hundred wine producers and wine business people from many foreign countries..

Articles about wine marketing and wine tourism

Responsible for the creation of the Alumni business network, recruited among the best past students of the Economics faculty. An article about the project has been published from La Stampa, on April 27th 2008. A Linkedin Alumni Torino Economia group has been founded and it is still active for Economic graduated living all over the world

Marketing & business development manager. Responsible for segmentation and positioning, designing of marketing and communication strategies for clients, creation of partnership and business relations among clients

Project manager before and during the Olympic period. She has been responsible for service providing and trade negotiation for the client Beijing Olympic Committee.

Gestione progetti di marketing per aziende clienti, principalmente appartenenti al settore del Largo Consumo. Progettazione attività di marketing diretto, realizzazione storyboard video promozionali, realizzazione attività comunicazione below the line Clienti di riferimento: Mellin e Seven

Sales and marketing I had the opportunity to go through different areas and learn a lot about sales, marketing, communication, promotional events, logistics, stores management, store communication, visual merchandising, sales promotion, training, consumer analysis, consumer behaviour, line restyling, new product launch,

Wine & food marketing, Wine tourism, Luxury goods marketing