Patricia Toporcov

Leading professional network for doctors in the German-speaking countries. Responsibilities: - Utilize Power BI to establish and track critical performance metrics for informed decision-making; - Use Google Analytics and Adobe Analytics to analyze website traffic and user behavior; - Provide insights and recommendations to improve website performance and user experience; - Design and execution of improvements to automated financial reports; - Led and coordinated the Market Research improving efficiency.

One stop portal for the best savings online, present in Europe, Asia, South America and Oceania. Main responsibilities: - People development in a very dynamic growth driven company; - Standardization of global content and processes; - Creation and exploitation of weekly global KPIs to increase business efficiency; - Preparation of action plans based on Goggle Analytics to improve onsite experience; - Prioritization of projects related to customer usability and backend functionalities.

Business Segment: Payroll loans, total market of 60 Billion Euro • Project Management responsibility for IT improvement to increase customer benefits • Complex controlling and monitoring process for thousands of partner retails • Payroll Loan Business Development strategy responsibility • Twelve direct reports development

Industry: Cash Management Products for Food and Beverage and Wholesales • Startup concept of key account management for two vertical markets • Sales push and marketing strategy to increase Itau Unibanco market share on these specific customers • Product development with vertical market requirements

Industry: Retail cash management products • New cash management innovative solutions development • Increase substantially market share via aggressive push pull promoting strategy • Increase transparency on products return over investment

Mainstream promoter to increase customer base: From bank account opening until diversified investments

Marketing activities e.g., market research, product packaging and media channels definition Product portfolio analysis and import process Financial controls e.g. royalties payments and sales performance goals

Credit and financial ratio analyses, past due reports and customers visit

Consolidation of Latin America credit operations, including reports of customer profitability