Phalgunn Maharishi

I was solely responsible for building Biocon Academy's brand presence and for handling its end-to-end communication. I revamped the website with a built-in dedicated alumni portal, created a quarterly newsletter 'BioZesta' and digital initiatives like BioMinute, BioBrainer, and Bio Tips & Tricks. Also, I produced various videos for social media handles and was responsible for content creation on various digital spaces. I designed brand collaterals and also created various reports for the management.

Though I joined IndiQube as a Senior Content Writer in the marketing team, I was quickly promoted to Assistant Manager. During my tenure, I have worked on overall content strategy and directed photoshoots and video shoots for branding initiatives. I worked with various stakeholders and agencies to ensure all creatives were in line with the company’s communication and created content for blogs, social media, and webpages while I also took upon the role of a graphic designer to design various collaterals.

Fresh out of college, I started my full-time work as a Content Specialist covering news and writing stories for TechTree.com. Very soon, I was given editorial duties as well, so I could decide the stories along with the Editor and Chief Content Officer. During my tenure, I wrote 3000+ stories on the website and produced more than 300 videos for TechTree's YouTube channel including tech reviews. I also covered international events in China and India and interview technology gurus like Guy Kawasaki.

I worked with Star of Mysore, a local English Evening Daily, for a year as an Intern (Special Correspondent) writing human interest stories. During this period, I wrote thoroughly researched full-page stories that covered different angles of the story and even interviews sometimes. During this internship, I also worked on the master's thesis 'The Impact of Digital Media on Current Newspaper Scenario' under the guidance of Star of Mysore's Managing Editor Vikram Muthanna.

I am currently in the first module and working on the term paper for Module 1 on how vlogs can be seen as autobiographic works that facilitate self-reflexivity.

During this one-year program I pursued through distance learning, I got an opportunity to learn a lot about Print Media, Media in India, Communication Theory and Research, Media Policy, and Applied Communication.

During this MBA, I was able to gain knowledge on how a media business entity is managed along with practical aspects including copywriting, journalism, public relations, and film & TV production and program management. Media Management, Sound Production and Music Industry Management, and Media Planning were also a few of my elective courses. For the master's thesis, I interned with Star of Mysore and did my research on the impact of digital media on the current newspaper scenario.