Sanket Dhume

Responsible for management, automation & growth of Paid Search channels for UK.

• P&L responsibility for a 6-7 person BD team for the N. American market with quarterly revenues of $4M+ • Closed multi-mil $ relationships with leading publishers such as Healthline, Speedtest, Hometalk, Investing.com, Merriam-Webster, Fare Compare, Horoscope, etc • Led entry/growth across UK/EU markets. Opened CXO level conversations with major publications like Telegraph Media, Dennis Pub, The Guardian, Mitula Group, Last Minute Group, Softonic, etc • Launched a new product for in-app monetization

• Web-design, SEO & content at http://theblueyonder.com. • Designed & implemented multiple socially-inclusive travel-products with the core-team and other socio-economic stakeholders, including the local government. • Set up, launched and re-vamped digital channels like TripAdvisor, Booking.com, Twitter, FB, Pinterest. • Content creation, distribution & social media strategy.

• Acquired/managed complex partner-relationships with multiple comScore top 5000 web-publishers. • Implemented an internal CRM system. • Handled recruitment and training of new-hires. Created a sales-oriented training resource for new-hire training. • Implemented an internal KMS.

• Managed ad-yield for marquee Yahoo! properties such as Y! Autos, Y! Travel & Y! Downloads. • Acquired/managed partner relationships with a number of comScore top 20k web-publishers. • Client servicing — account setup, daily support & trouble-shooting. • Cross platform yield-optimization and daily analysis of high-value accounts throughout their life-cycle. • Working experience with platforms such as AdSense & DoubleClick, Appnexus, etc.

Marketing