Shrenik Thaker

• Boosted brand campaign ability/productivity by 10X and improved cost efficiency in groups budget by 65% through overseeing development of creative in-house department in shorter time. • Used my exceptional leadership skills in effectively hiring, training, and managing people. • Identified and capitalised on opportunities to promote and positively represent organisation through internal / external communication.

• Engaged closely with developers for creation of group/internal 15 company websites and apps from multiple sectors across industries. • Drove engagement across 21 social media handles and digital community of over a million followers. • Led all facets of social media drive and micro-website during USD 12.9B deal with Rosneft - Trafigura led consortium. • Owned platforms, created content, events/associations and run multiple digital marketing/crowd-sourced content campaigns for multiple businesses.

• Deployed Brand Transition Strategy during acquisition of USD 350M Shell's Stanlow refinery in UK. • Reduced vendor costs by 50%, maximised brand identity by 100%, and annual group profit rose by 12% globally through the in-house store for corporate gifting. • Designed website, Intranet & Apps, Internal platforms for employee engagement, Corporate Film, and marketing collaterals for Essar Global Fund, while producing 1K + videos on business performance, people/CSR stories.

• Generated internal campaigns for rebranding and renewed vision/mission statements. • Co-ordinated logistics at several locations globally, including Canada, USA, UK, Germany, Kenya, UAE, China, South Korea, and Indonesia. • Served as core member of the team for Essar's worldwide Rs.40+ cr brand re-launch that included planning, designing, strategy creation, internal communications, event management, digital marketing, signage overhaul, and massive mass media campaign.

• Launched the most recognised Retail Brand in country with record awareness level of 83%, within 11 months of launch; largest retailer with 1500 stores in 200 cities. • Created campaigns for various promotional shoots/activities led to boost sales by engaging with all key global partners. • Managed signage branding, store conceptualisation, planograms, ATL & BTL activities. Developed structured process and brand guideline along with visual merchandising manuals for standardised launches across country.

• Played key role at every stage of design deployment starting from budgeting, finalising equipment list, sourcing, cost negotiation, vendor shortlisting to monitoring quality. • Set up photography studio for merchandise and promotional marketing projects for brand. • Completed mock set-ups for upcoming season’s visual merchandising/promotional design directives to attain proper look/feel using designing concepts, creative window displays, and suitable planograms for 276 stores in 39 states.