Soumo Bhattacharjee

 Prepare annual marketing plan (including budget and negotiations with suppliers) and suggest critical changes and implementation procedures to achieve required return on investment - includes media campaigns across various mediums, below the line advertising campaigns, and public relations campaigns.  Manage a team of five staff responsible for marketing and strategic planning.  Direct industry and field marketing, research, branding, communications, creative services, public and media relations, spo

• Managed a team of five staff; developed and managed marketing strategies and plans for KPMG products and services.  Initiated and managed industry marketing programs to attain growth targets, drive the national accounts program and track its success.  Developed and implemented marketing initiatives and delivered a broad range of research services, including competitive intelligence, industry research, company and executive research, targeting, market research analysis, and primary research.  Prov

 Planned, strategized and handled branding for Forbes Arabia (part of Forbes Inc USA).  Managed product launches, product design, pricing, promotion and events such as the launch of the Forbes 50 Top Arab Businesswomen list, and handled the branding, customized stands and press releases for participation at major events in the UAE.  Managed a team of three staff members.  Rolled out internal communication plans in support of business objectives, ensuring brand values/visual identity were incorporated

This role was 80% sales driven and 20% involved marketing related work. 2) In the greater part of my role, I was responsible for meeting revenue targets for business magazines published by the company 3) I would generate additional revenues by planning and organising sponsored events for each magazine which would attract renowned speakers from the business community 4) I was the company's liaison to the International Advertising Association -UAE Chapter and was responsible to organise their monthly semin

1) I was responsible to develop the Abu Dhabi and Dubai market for Hertz Auto Leasing business and meet the revenue targets 2) My work involved prospecting for new clients that would have requirements for large number of vehicles and ensure that Hertz was able to customise a leasing programme as per their requirements 3) I would liaise with car dealerships and Hertz to ensure we got cars at the best rates so that the benefit could be passed on to our customers in terms of better lease prices

University of South Australia