Sravanya Tayi

•Develop in-house rules-based strategy decision engines to prevent fraud in credit cards acquisition. •Identify key trends associated with fraud using advanced analytics and help the business to deploy necessary strategies to prevent fraud. •Developed automation tool to convert strategy documents from FDP format with rules to a table format using macro. The entire manual process is eliminated and making it more efficient. •Work on multiple projects simultaneously. Manage projects independently.

• Built logistic and clustering model on Credit card base to offer the right card and right offer to customer. •Analyzed the impact of promo offer on credit cards across various parameters like spends, MCC depth etc. •Analyzing the effectiveness of everyday campaigns using parameters like SOH,revenue for pre and post,thus helping in future campaigns. •Created a CLTV (customer’s lifetime value) variable, which played a crucial role to look at the components like cost and revenue generated from the customer.

•Built Decision Insights Center under client Microsoft using .NET Framework, Power BI, and SQL. •Built Incentive Calculation Tool in Microsoft comprises using .NET Framework and SQL. Built MYCDP Application. -The Objective of this project was to provide various needs related to Competency Development like Planning certifications, booking slots, giving certification exams, uploading, viewing results, claiming credit points, etc. for employees. Worked proactively in creating an UI of the application.