Vanessa Yang
Angestellt, Business Director: Strategy & new business, MediaCom China (Shanghai)
Shanghai, China
Werdegang
Berufserfahrung von Vanessa Yang
Bis heute 2 Jahre und 6 Monate, seit Jan. 2022
Business Director: Strategy & new business
MediaCom China (Shanghai)
Transformed to strategic department. Taking over the strategy lead role for Bayer and Duracell accounts.
1 Jahr, Jan. 2021 - Dez. 2021
Business Director: Client lead
MediaCom China (Shanghai)
Client: Shell, Harley-Davidson, MetLife, Monster Energy. • Lead a team of 11 people across multiple accounts • Provide team guidance and help to solve urgent issues/problems on daily basis • Help clients identify source of growth and inspire for innovation • Leverage company’s resources to maximize value for clients’ business
Client: Opel&Vauxhall; Deutsche Telekom • Led team craft media strategy frameworks; • Developed international media guideline includes media measurement and key KPIs to ensure campaign efficiency and effectiveness; • Searched innovative media opportunities for inspiration and potential awards winning; • Led B2B account for Deutsche Telekom, including content curation • Worked closely with external and internal partners to ensure smooth and efficient workflow.
2 Jahre und 6 Monate, Apr. 2013 - Sep. 2015
Account Manager
PHD Düsseldorf
Key brands: Beiersdorf Regional Business Pitch
1 Jahr und 1 Monat, Aug. 2010 - Aug. 2011
Media Planning Manager
PHD Shanghai
Key brands: Porsche; Esprit; Amore; Gallo; Harrods. - Led team on new business pitches; - Provided deep insight on consumer analyses; - Led team on generating annual media plans.
3 Jahre und 4 Monate, Mai 2007 - Aug. 2010
Media Planning Manager
MindShare Shanghai
Key brands: Unilever(2008-2009); HK Disneyland(2007-2008);Volvo(2010); Johnnie Walker(2010) - Worked closely with vendors and clients to streamline implementation of media strategies; - Generated deep analyses on competitors’ media investments and provided professional POV for further marketing strategies
1 Jahr und 8 Monate, Okt. 2005 - Mai 2007
Media Planner
Carat Shanghai
Key brands: Chivas; Royal Salute; Ballantine’s - Made media evaluations; - Developed solid data analytical skill
Ausbildung von Vanessa Yang
1 Jahr und 6 Monate, Sep. 2011 - Feb. 2013
Persuasive Communication MA
University of Amsterdam
Message Strategy Media Strategy New Media New Politics Brand Communication Research and Methodology
3 Jahre und 11 Monate, Sep. 2001 - Juli 2005
Advertising BA
Shanghai University
Sprachen
Deutsch
Gut
Englisch
Fließend
Chinesisch
Muttersprache
Japanisch
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Niederländisch
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