Vassia Xenochristou

Brands: Mentos, Chupa Chups, Big Babol, Vivident. - Led the NPD process end-to-end for the entire Gum & Candy category of the Greek market, 80 SKUs in total. Including digital campaigns and Ecommerce

Responsible for the in-store promotions & online communication of all OTC brands: HIPP, BIOFREEZE, SINOMARIN, IWHITE, ELIMAX, REMESCAR / Development of brand communication platform: online videos, print ads, POP material, in store promotions / social media, bloggers, websites, internet campaigns, competitions, qualitative and quantitative post analysis as well as content development across all brands. Distribution targets / sales performance monitoring /New product development

Brand Manager of STR8 mass male fragrance (NPD & commercialization) for total territory (affiliate & export countries) Responsible for a 70 SKU line-up regarding product design, artwork, formulation, packaging & commercialization / P & L / Set up and management of A&P budget (ATL, BTL activities) / Development of brand communication platform / Guidance, support and monitor of local promotional & media activities in each country / Co-ordination of STR8 two-phase relaunch

Responsible for the mass market brands of the group (20 brands in total) / Day to day communication & service of all affiliates and export countries / responsible for the implementation of new products commercial plans & promo activities in close collaboration with the countries departments / Development, maintenance and evaluation of international reporting tools (marketing plans, retail audits, distribution audits, budget files) /A&P budget control (ATL,BTL) across all countries / media planning & buying

Subject areas: Strategic Marketing & New product development, Researching Markets, International Marketing, Consumer Behaviour, Service Marketing, Research Methods & Data Analysis  Dissertation topic: “Consumer reference points and thinking patterns of luxury consumption in Greece’’

Courses passed: Export Management & Trading Techniques, European Trading Partners, European Economic Integration, E-commerce

Studied modules which included: Accounting, Business Administration, Chartering, Maritime Economics, Transport Economics, Supply Chain & Logistics, Statistics