mariel romero

Develop, implement and design marketing and sales strategy for the personal computer devices and data center businesses for both commercial and consumer segments. Analyze Market and industry trends to design new product launch strategy. Generate new business opportunities for the AR/VR. Image, banding and awareness campaigns to increase brand tracker KPIs, Including - ATL, digital, BTL, PR strategy, lead communication and advertising campaigns to increase sales metrics. (Manage Team: 5 members)

fünf Unterrichtsfächer: (40 Stunden / Woche) • Marketing Mix (erstes Semester) • Product Management (fünftes Sementer) • Digital Marketing & Social Media (siebtes Semester) • Business Strategy (zehntes Semester) • Marketing Topics (zehntes Semester

Brand strategy for the corporate, AV, DA and IM businesses, including ATL, Digital, BTL and PR strategy. Market research to understand consumer needs and focus in new trends to define new product launches. Develop annual Marketing plans and budget control. Design, implement and execute demand generation activities to increase sales, achieving market share leadership +10 points 2016 MS 45%. New product launch strategy

Plans, develops, manages and executes specific account and marketing strategies. Annual Marketing plan and budget control. Brand awareness and demand generation activities. Branding strategy, reflected mainly in PR activities, strengthening brand positioning. Pioneers in the region designing an accurate digital strategy than included the development of 7 digital platforms.

Development of a lead generation strategy that positioned Peru, Ecuador and Bolivia, during 3 consecutive years as the TOP Leading region in opportunity development, increasing pipeline and revenue. Manage Marketing annual plan and budget to support sales plan and target. Plan, develop, manage, and execute specific demand generation strategies. Channel marketing, Trade marketing. Develop ATL, BTL and digital strategy for the brand

Build the marketing department; call center and extended sales force teams. Manage Marketing annual plan and budget to support sales plan and business goals. Demand generation and cross-selling strategy to increase client profitability. Lead the B2B and B2C strategy, brand image campaigns, PR, product launch, consumer and partners events, loyalty programs and client satisfaction monitoring. Trade and channel Marketing strategy.

International Marketing

Marketing, Advertising, Market Research.