Adam Groffman

+ Design and manage all online content across multiple social media & blogging platforms + Generated a loyal readership of over 400 subscribers (email & RSS) in 100+ countries in the first six months; 4000 Twitter followers, 600+ Facebook fans and increasing every day + Promote the blog through occasional advertising campaigns with Facebook & Google ads + Work with online partners and travel media companies to provide contests and exclusive content for blog subscribers + Optimize pages for SEO keywords

+ Responsible for online content of English-language website (including analyzing web stats) & increasing international viewership (67% increase in 2 months) + Oversaw international online presence of organization during a controversial YouTube & print media campaign + Managed and redesigned Facebook page to actively engage with members on a daily basis + Increased social media presence over 200% on Twitter in one month; started a hashtag search term still in use today

+ Prototyped a variety of science & social studies products, successfully designing program- specific logos & program art used across the company. Saved production time with major template improvements during product development + Worked with a small team of designers and editors to create an innovative Interactive Science K-8 textbook program. Actively involved with the marketing department to create on-message pieces, including managing the marketing Twitter account + Mentored new designers & editors

+ Researched image & font libraries, + Created new layout for internal cover brief + Attended international book cover meetings with New Zealand’s design department + Prepared cover mock-ups + Organized & maintained the design library and local archives

Art History & Graphic Design