Agna Somszor (MBA)

In my current role, I act as a Market Leader Expert on all social media activity including but not limited to social media trends, digital trends, best in class social campaigns, creative, media and targeting activity.

• Developing and managing social media growth strategies for clients with defined metrics and a detailed road maps • Supporting the acquisition of new clients and pitches • Managing Social Media activities and campaigns for Phase 4`s key accounts • Reporting and monitoring of the Social Media growth using GA, Facebook Ads Manager • Conducting digital media workshops focused on campaign management, optimization, data analysis, reporting and ROAS maximization See less

As a Growth Hacker, I developed and implemented the strategy for maximizing ROAS ​and​ ​revenue​ for all paid Facebook activities across European markets for both KAYAK MGZN and Checkfelix Blog, resulted in: → generating over 5.5 € million in revenue with approx. 50% uplift in the number of conversions and over 30% uplift in ROAS over 6 months → increasing average session duration by 50% and decreasing average bounce rate by 10%

As a side project, I started my online magazine “endlessexplorers”, where I pursue my editorial interests by publishing reviews of luxury hotels, restaurants and lifestyle events, together with my editing team, which I lead.

• Concept creation and set up of interdisciplinary digital campaigns using planning and optimization tools • Management of all digital campaigns including budget controlling, real-time monitoring, optimization and reporting • Preparation of media plans for the key accounts, creation, and management of IOs and support in pitches • Cooperation and communication with media partners i.e. Taboola, Outbrain, Adrom

Preparing presentations for key meetings with Premium Media Owners 
(TV, Print, Online, Mobile, Radio, OoH)
 • Working closely with CMO in daily work and providing an all-round support in all media topics
 • Supporting Media Advisory Team at client side (start-ups), e.g. workshops, media advisory or media audits
 • Supporting Media Management Team with media planning, media buying, media tracking, media reporting and media optimization
 • Working on own projects independently in coordination with CMO

Social-Media/ Range-Management • Conceptualization and operational implementation of all Facebook activities (A gain of approximately 10.000 new Facebook fans) • Establishment of the Instagram accounts and associated followers for the Language-Apps • Identification and establishment of contacts to the specialized blogs • Tracking and reporting of all activities in order to generate leads on the Cleverlize Apps in the App Stores

Implications for Business Strategy

Thesis: Motivations of luxury consumption amongst Generation Y: A cross-cultural study between Germany and Poland. 1.0

Field of speciality: International Business; Thesis: An Analysis of the Tobin Tax. 1.0

Future Supply Chain Management; Operational Excellence; Intercultural Management; Future Trends in Production

Global Entrepreneurship; Entrepreneurship in Russia; Entrepreneurs Workshops