Aikaterini Paschali

-Client facing role, collecting requirements & providing data-driven insights to analytics teams -Execution of recurring and ad hoc reporting for diverse business stakeholders -Strong focus on digital marketing performance, and designing and maintaining global data taxonomies for campaign tracking -Building expertise on a wide array of analytics tools Inc. Adobe Analytics, Google Analytics, Crazy Egg, etc. -Leveraging the Baresquare software to detect KPI anomalies & drive client actions

- Assisted in HR Project Management (documentation, presentations, planning) - Analyzed HR and Payroll related data and consolidated results for the Project Management team - Prepared communication material and newsletters for the onePAYROLL project - Supported with Headcount and FTEs Reporting comparing Tagetik to SAP data - Created and managed Financial KPIs entries on SAP SuccessFactors - Managed SharePoint sites and permissions - Accomplished the maintenance of HR guidelines and training materials

- Performed bookkeeping activities according to Greek law (registration of invoices in ERP Atlantis, registration of assets in ERP Kefalaio, calculation of VAT, print out and distribution of the monthly revenues books) for twenty small and medium-sized firms and industries - Performed basic payroll tasks (calculation of payroll and insurance fees) - Prepared the balance sheet and income tax return for firms and industries - Issued documents to customers and supported with applications for benefits

Master Thesis: A Systematic Analysis and Categorization of Predictive Analytics Methods Major modules: International Management, International Economics Major supplementary: Information Systems