Alan Duran
Angestellt, Chief Marketing Officer (CMO), Ready to Fight
Über mich
Marketing Lead with 15 years of experience in the Sports, Fashion, Entertainment, Gaming & Blockchain Industry. Results-driven Marketing Senior Lead with 15+ years of experience in strategic brand management, campaign development, and driving business growth. Proven track record of delivering impactful marketing strategies, fostering team collaboration, and achieving exceptional ROI. Skilled in leveraging market insights, leading cross-functional teams, and optimizing digital channels to maximize brand visibility and customer engagement. Passionate about driving innovation and delivering measurable results in a dynamic, fast-paced environment. Astronaut dreamer chasing the Outerspace, always ready for the next mission.
Werdegang
Berufserfahrung von Alan Duran
Bis heute 5 Monate, seit Jan. 2024
Chief Marketing Officer (CMO)
Ready to Fight
*Strategic Marketing Leadership: Targeting to develop a marketing strategy aligned with business objectives, aiming for a 25% market penetration increase. Planning market research to identify and capitalize on emerging trends for product diversification.
Bis heute 1 Jahr und 7 Monate, seit Nov. 2022
Senior Marketing Lead EU/Latam
OKX
* Developed comprehensive regional strategy, aligning with business objectives and increasing brand awareness and market share. * Planned and drove campaign executions and marketing calendars, ensuring seamless synergy between global and regional initiatives. * Conducted testing and optimisation of marketing tactics for maximum ROI in user acquisition and conversion rates. * Proactively identified new approaches for expansion, and implemented innovative business strategies.
8 Monate, März 2022 - Okt. 2022
Senior Marketing Manager DE & FR
Bitget
*Cultivated relationships with crypto regional leaders for seamless product implementation through sales enablement and demand generation. *Formed strategic partnerships with regional properties, media outlets, listing websites, and KOLs, enhancing brand visibility. *Achieved new user acquisition targets and maximized ROI through targeted channel strategies and budgets. *Nurtured partnerships with educational platforms to drive brand awareness. *Collaborated with cross-regional groups to stimulate growth.
8 Monate, Aug. 2021 - März 2022
Senior Partnerships Manager
Crypto.com
* Led high-profile global and regional Crypto.com partnerships (e.g. Formula 1, Aston Martin F1) * Developed and tracked contractual rights, ensuring effective execution of marketing strategies and driving brand growth. * Drove cross-promotion opportunities within Crypto.com properties, maximizing brand exposure and synergy. * Created a robust brand strategy in collaboration with product and brand teams, optimizing global brand impact.
* Directed Motorsport PR global-level strategies, driving comprehensive brand presence and impact. * Demonstrated excellent project management skills, ensuring seamless and timely campaign delivery across multiple markets. * Led strategic PR and marketing plans through key annual/monthly meetings, driving impactful initiatives for the brand. * Managed an eight-digit budget for PR, Paid Media, and Digital within the Motorsport business unit, ensuring efficient allocation and maximum returns.
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