Alexander de Werth

UNternehmensberatung für systemische Marken- und Organisationsentwicklung (Change Management)

Interim Management and Consulting for Brand & Organizational Development, Marketing & Communication Strategy

Alles was zu Markenentwicklung, Marken- und Unternehmenskommunkation, Personalmarketing/Employerbranding Markenimplementierung und Marketing dazu gehört.

Marketing, Kommunikation und Public Relations für Integrated Systems Europe in Amsterdam und mehrere Konferenzen (Digital Signage Summit in Europe, Russia und Dubai, Smart Building Conference, Investor Summit)

Development of an end2end brand experience of the team collaboration Service "Circuit". Circuit offers video, voice, screen sharing, rich format textual messaging and file sharing in a single pane. *Brand Integration Concept / Brand Architecture *Development of Visual Identity and Brand Strategy *Portal Development "yourcircuit.com" *Brand Communications Strategy *Launch Communications & Event (Planning and Execution) *Lead Generation Strategy

In 2011 Siemens Enterprise Communications started a rebranding project positioning itself from the Siemens brand and making a name for itself as a leading unified communications solution provider. The new "Unify" brand, has been introduced in October 2013. *Heading the PMO *Set up of project team, organization, processes and work packages *Brand Asset Assessment *Brand Development *Integrated launch campaign *Brand Implementation *Budgeting & Controlling *Change Management

Siemens Enterprise Communications (SEN) was a globally active provider of enterprise communications solutions leading the unified communications industry. *CI/CD Management *Trademark management and Brand Architecture *Product & Service Naming *Brand Portal: Concept, Design & Operations (CD/CI-Extranet) *Consulting, concept and coordination role for product design and brand/corporate communications *CI/CD Leadership of communications units and agencies

As part of the Management Team I worked in the role of a strategy consultant and key account manager and were responsible for new business projects: *Consulting & Key Account Management *Project Management *Marketing and Brand Strategy, *Marketing and Brand Communication: Concept, Design and Execution *Direct Marketing: Classic and Digital *Guerilla and Viral Marketing: Concept Design and Execution *Web Site and Catalogue/Print: Development and Implementation/Execution *Campaign Management

_Manager Strategic Projects, Carrier Strategie & Services - Produktentwicklung _Manager Launchprojekt Housing-/Hosting Services

_Product Management Marketing Projects, planet-interkom und freesurf, Privatkunden _Manager Marketing-Communication für Internetservices, planet-interkom, Privatkunden _Product-Marketing-Specialist für Internetservices, Geschäftskunden

Systemische Organisationsentwicklung und Change Management