Alexsandra Villegas Ambia

• Lead holistic planning to secure ongoing omnichannel engagement • Act as strategic lead establishing key partnerships to strengthen the value proposition of membership programs globally

• Build and execute Account Marketing and Activation Plan for European Online Key Account Zalando ensuring that adidas wins onsite at the point of purchase across all digital touchpoints • Define an aligned seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity • Secure successful sell-in & sell through by ensuring all commercial and strategic goals are met

• Development of an holistic and consistent Brand Marketing Strategy for e-commerce (own e-com and wholesale e-com) in DACH with focus on an omnichannel (online/ offline) approach in order to achieve business goals • Sole responsibility for set-up & implementation of new division “e-commerce/Digital” within the Brand Marketing department including the definition of roles & responsibilities and interfaces in alignment with local, european and global stakeholders

• Planning, execution and assesment of all adidas communication activities in the field of football for Germany (ATL, BTL, New Media & Trade) • Supervision of advertising and media agencies including full budget responsibility • Active integration of adidas assets like adidas clubs, football players, federations in all communication

• Planung und Durchführung von Produkt- und Imagekampagnen sowie von einzelnen Kommunikationsaktivitäten einschließlich TV, Print, Outdoor, Online / Social Media, Broschüren, POS Materialien • Steuerung von Werbe- und Mediaagenturen sowie weiteren externen Diensleistern • Bewertung und Abwicklung von Sponsoring- und Kooperationsanfragen • Zusammenarbeit mit internen Abteilungen wie Produktmarketing, PR und Einkauf sowie dem europäischen Headquater

Wimbledon School of English - London