Alfonso Leon

• Marketing and sales strategic plans to increase awareness of ZEISS brand • Digital transformation of consumer experience with onmichannel presence creating value preposition for customers • Positioning from commoditized to innovative solutions through technology • Lead of strategic projects to promote future best-in-class service workflows • Development of jr. managers

• Develop, implement and manage the strategic tender process, analyzing and optimizing the operation in strategic international markets • Create and support the full Market Intelligence system for the main business division, helping to identify market trends, opportunities and competitor’s activities as well as to develop strategies, aiming to increase market share • Develop second brands, creating value through offering proper products for different market segments

• Managed and analyzed the projects' portfolio across business divisions and geographies worldwide. • Supported regional and business division managers with Market Intelligence and Business Plan creation • Created controlling documents and communication strategies to implement the Strategy process within the company

Consulting Project - Pricing management

• Created and implemented marketing and sales strategies for luxury brands, resulting in yearly double digit increase (G2M, B2B2C, Pricing, Cat Management, CRM, SWOT, 4P, 3C, Operational excellence) • Managed sales and marketing professionals, coaching and developing Jr. Managers • Created and implemented best online training practices at POS at retail level

• Created contracts and operational management of contracts with miners • Administrated logistic for international sales with both internal and external parties • Managed purchase and sales processes by preparing weekly cash flows of 50 million USD

• Implemented marketing and sales strategies in competitive markets to keep continuous growth of 10% vs previous year • Created reliability and loyalty with customers to new product lines to close sales through retail market channels • Participated actively in several training courses to coach new sales reps on training sites and hands-to-work activities

- Supported the creation of channel rebrand for the biggest TV producer in Latin America: Televisa - Supported the development of massive communication campaigns for Miss Clairol TV advertising

• Developed freshman students of Chemical Sciences, linking theoretical with practical knowledge of general chemistry

• Developed, launched, coordinated, and managed the International Safety, Health and Environmental Control Program • Created trade marketing, branding and launching strategies to increase market share • Created and organized multidisciplinary groups to improve customer services and to reinforce customer relations and internal procedures, and managed QSI 9000 code in the sales area

General Management, Strategy, Innovation and Change management; International Field Seminar: Research about Entry-market strategies and operations in Africa; Master Thesis: How website tools affect the purchase behavior in the Luxury fashion industry, e-Commerce (2014)

Kardiologie, Neurologie und Algologie

Advertisement and Marketing Communications

Management and Economy; Bachelor Thesis: e-Commerce in the Chemical Industry (2001)