Amanda Ly

As Senior Associate Manager of Business Operations, I identify operational inefficiencies throughout the business, and design, implement and continuously enhance technological solutions to streamline these inefficiencies. For example, I used technology and data integration to fully automate a 15 step manual data upload process, removing human error and labor and saving the company 300 hours annually.

As an on-site Nielsen consultant at Mars Petcare, I managed the broad client needs of 80 sales stakeholders and 14 retail accounts (including Wal-Mart, Target, and Kroger). Through client partnership and data-driven strategy, I drove business decisions around product assortment, promotions, consumer targeting, pricing, and brand health.

I partnered directly with clients across the consumer goods industry (including Kraft-Heinz, PepsiCo, Target, Starbucks, Proctor & Gamble) to optimize their innovative product launches. Through consumer insight research, I developed financial and marketing strategies to drive incremental opportunity. For example, I teamed up with Starbucks for its entry into the Chinese market with innovative instant coffee products, and Kraft-Heinz for its pioneer launch of preservative-free mac and cheese.

As a business analyst, I conducted root cause analysis for variation between supply and demand forecasts, and informed assortment optimization and financial investment decisions in the personal good category. For example, through data analysis, I pinpointed the unidentified driver behind $8.5 billion of department wide UPI.

I performed process improvements, in-depth data assessment & analysis, and created data visualizations related to enterprise growth initiatives. I specialized in Oracle Business Intelligence Enterprise. Key accomplishments: I reengineered and implemented new OBIEE dashboard for improved functionality (saving 40+ hours for the data analyst team), designed and led OBIEE training courses for the finance team, and established cross-departmental OBIEE training materials.

I streamlined operational inefficiencies within the HR and marketing departments. Key accomplishments: reinvented the candidate appraisal process by replacing the manual merging of different documents with one standard format, eliminating time-consuming merging errors and reducing review time by 60%; revamped web layout of recruiting site for smoother, more efficient navigation.

Second Supplementary Major in Theology

Bachelor of Business Administration - Marketing