Anab Jafri

Develop internal and external strategic communication plans, PR and media relations strategies for a variety of international clients. Provide technical and business communication writing services for communication products such as press releases, media advisories, speech writing, social media content and strategies, FAQs, backgrounder, fact sheets, newsletters, direct marketing email and flyer templates, survey releases, Q&As. Lastly, I also provide media training and coaching services.

Developed and implemented strategic communications plans to support government goals and priorities. Created and developed communication materials to support the Minister and Deputy Minister's office - some examples include speech writing, press releases, FAQs, and fact sheets. Managed and organized provincial and regional housing events on a weekly basis.

Executed Direct Marketing, CRM and Digital Communications Plans for B2B clients such as FedEx Canada and Scotiabank. I also worked on the Plan Canada account, an international not-for-profit organization. Responsibilities included developing creative briefs, identifying key audiences, creating and managing budgets and critical paths, managing client expectations and needs and the creative team with the end goal of providing a high value product and service.

Primarily managed consumer clients such as Procter & Gamble, General Mills Canada and Bacardi. Created and implemented out of the box media relations strategies and campaigns. Serviced clients and created strong relationship with key media contacts.

Managed several high profile communications campaigns for the organization. Some examples include developing PR and communications strategy for a 7500 youth event " We Day 2007 ". I also managed a VIP media partnership with the organization and leading Canadian dailies such as the Toronto Star and the Vancouver Sun.

Created and implemented a comprehensive media relations strategy for Canada's largest musical festival. Developed and distributed news releases, outreached for media interviews with musicians and secured VIP media attendance to the event. Additionally, also provided onsite support for ten day music festival in downtown Toronto.

Issues Management, Public Relations Theory, Art of Negotiation

International politics, US foreign Policy, The Cold War, South Asian Politics