Anastasia Zholobova

— Owned Tiki self-serve advertising solution including the advertising delivery algorithm, customer interfaces, and sales strategy — Designed and tested hypotheses for advertising delivery and measured the impact for both high user intent and discovery products — Defined and optimized product metrics to support business KPIs

— Owned Yandex Zen DAU growth plan in APAC — Supported negotiations with regional and global partners — Collaborated with Product and Engineering teams on the international product roadmap and feature launches — Developed the monetization strategy to support product distribution

— Ad product portfolio development (incl. pricing strategy design and b2b-marketing approach) — Partnership development — Create and launch new product testing processes which quadrupled hypothesis testing capabilities - to more than 16 cases per month

— Mapped product monetization strategies - built and tested MVP for a coupon service with local targeting and pivoted to classic advertising model with 3 different ad types. — Display advertising product development and monetization - assessed spending losses resulting from technical integration, created an A/B testing framework)

— Established and trained a team of skilled client satisfaction managers to meet the growing demands of advertising campaigns on Cốc Cốc Ad Platform — Guide and control client spendings and satisfaction levels as well as team efficiency

— Responsible for planning and developing creatives, as well as managing advertising campaigns for the internal client across platforms — Monitored user satisfaction and analyzed the spending trends and projected growth rates, reported results to the internal stakeholders and executive sponsors

— Prepared large data segments for use in the development and data taxonomy of a search engine product taking into account the peculiarities of the Vietnamese language

Information systems management, Innovating digital systems and services, Management and innovation of e-business