André Corell
Angestellt, Marketing Director - Siemens Global Communication, BSH Bosch und Siemens Hausgeräte GmbH
München, Deutschland
Werdegang
Berufserfahrung von André Corell
Bis heute 9 Jahre und 7 Monate, seit Nov. 2014
Marketing Director - Siemens Global Communication
BSH Bosch und Siemens Hausgeräte GmbH
Responsible for brand building and integrated communication of the Siemens home appliances brand, globally. Reporting into the Global Brand Owner (Executive Vice President).
3 Jahre und 4 Monate, Juli 2011 - Okt. 2014
Associate Marketing Director - Fabric Care, Western Europe
Procter & Gamble
Responsible for €650 million turnover incl. P&L, 11 countries, 3 brands. Leader of a multifunctional team of 30 people. Reporting into the General Manager. Organizational redesign; new brand introductions, white space and portfolio expansions; campaign development; savings delivery through master plan integration, synergies and product optimization; work process improvements; certified Change Pro Simulation trainer (change management).
6 Jahre und 2 Monate, Mai 2005 - Juni 2011
Business Unit Leader - Fabric Care, D/A/CH
Procter & Gamble
Responsible for €450 million turnover, 3 countries, 6 brands. Leader of a multifunctional team of 25 people. Continuously enlarged responsibilities: from Brand Manager to Associate Director with full commercial leadership after broadening assignment in sales. Business turnaround: profitable sales growth, record market shares; change of business strategy, 5 year strategic growth plan; portfolio expansions; new marketing approaches; strategic pricing; execution of list price increases.
9 Monate, Juli 2009 - März 2010
Commercial Leader - Fabric Care, Switzerland
Procter & Gamble
Interim broadening assignment in sales (Market Strategy & Planning) on top of business unit leadership responsibility. Focus on key business drivers; strengthening plans; category management project with COOP; 3 year strategic growth plan.
1 Jahr und 11 Monate, Juni 2003 - Apr. 2005
Brand Manager - Laundry & Additives, Western Europe
Procter & Gamble
Commercial qualification of 2 new product entries in the Fabric Care category.
4 Jahre und 9 Monate, Sep. 1998 - Mai 2003
Assistant Brand Manager
Procter & Gamble
Assignments on Ariel (Laundry) and Pantene (Hair Care).
Ausbildung von André Corell
1 Monat, Dez. 2013 - Dez. 2013
High Performance Leadership Programme
IMD International
5 Monate, Aug. 1996 - Dez. 1996
Betriebswirtschaftslehre
Pennsylvania State University
Konsumentenpsychologie
5 Monate, Feb. 1995 - Juni 1995
Betriebswirtschaftslehre
HEC Paris (Jouy-en-Josas)
Strategisches Management
5 Jahre und 7 Monate, Okt. 1992 - Apr. 1998
Betriebswirtschaftslehre
Universität zu Köln
Marketing; Strategisches Management, Planung & Logistik; Werbe- und Konsumpsychologie
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Fließend
Italienisch
Gut