Andrea Hunt

I have been a professional content creator and editor for 10 years and have expertise with all types: pamphlets, embassy newsletters, news blasts, editorial content, website revisions. I am able to utilize the appropriate tone for the audience and find the most suitable vocabulary for readers of diverse cultures. I have written and edited freelance for a number of years, from ALL3DP, Re'flekt Gmbh, Goethe Institut, China Daily, Talk Beijing, to Beijing's China Files on a wide array of topics.

I am responsible for the digital branding and marketing content at Definiens. I manage our digital campaigns, including social media, landing pages, email marketing, and Linkedin advertising. In addition, I create posts for the Definiens Blog as well as the materials for Definiens website content. During our tradeshow events, I design and write content for our offline materials such as flyers, postcards, booth messaging, etc.

Employed as full-time external employee in the Media Relations department editing and preparing communication content, assisting with various projects including European Inventor Award, Quality Report 2018, Search Matters 2018, etc.

My role is to create and manage all of the English content marketing to present medical travel related to dental, medical, and aesthetic treatments in a user-targeted way. From start to finish, I manage the organic content marketing funnel, starting with SEO, blog articles, pamphlets, Unbounce landing pages, email marketing campaigns, Google Analytics, and assisting with Adwords campaigns. I facilitate translations from German to English and manage the company’s social media.

I create English content both online/offline. I create clinic profiles, write unique SEO-friendly blog articles, treatment pamphlets, company presentations. I work with the marketing department to create landing pages (conversion rates 18%), assist with Adwords, email marketing, and help to facilitate translations from German to English. I also manage the company's social media: Twitter, Facebook, Linkedin pages and wrote 2 winning award show entries for IMTJ- International Medical Travel Journal.

• Manage supervisor’s daily calendar, travel bookings, all calls and appointments and assist in market, brand, product research for pitches, client meetings and upcoming presentations. Create presentations, tables and booklets.

My daily responsibilities include maintaining all social media accounts and ensuring the quality of English language text, from printed material to press releases. Due to my familiarity with the Augmented Reality context of the company's projects, I can translate the material from German to English and rewrite in the most suitable manner for external release.

Due to my background and familiarity with the Chinese market, I helped to strategize the Road2Argentina Spanish language immersion programs in Buenos Aires, Argentina for the Chinese market. In this online position, I performed a full market analysis to discern the target demographics, created a social media strategy, and helped to create the content for all relevant brochures and the Road2Argentina website. I managed Road2Argentina China's Sina Weibo account for two years.

Radio reporter in Beijing responsible for creating radio reports on events happening around Beijing. Internationally broadcast.

1.7 overall GPA

Mass Media and Telecommunications Arts 3.93 USA GPA scale (1.0 German GPA scale). Dean's List. Graduated Summa Cum Laude with highest honors.