Anita Rajasekaran

Berufserfahrung von Anita Rajasekaran

• Bis heute 8 Jahre und 8 Monate, seit Nov. 2015

  EMEA Product Marketing Lead - Data Science and Machine Learning / Industry 4.0

  Progress

  •Own the strategy and execution of Go-To-Market plan focused on driving broad-scale adoption of Anomaly Detection and Prediction solution for Industry 4.0 •Execute demand generation themes, campaigns, buyer persona management with automated lead nurture flows •Develop buyer persona collaterals such as product guides, product videos, demos, tutorials, data sheets, solution briefs, and case studies for field enablement

• 1 Jahr und 8 Monate, Apr. 2014 - Nov. 2015

  EMEA Marketing Lead - IoT, Cloud and Big Data

  Brillio

  • Own the creation and execution of Brillio's EMEA GTM for IoT, Cloud and Big Data for tailored marketing programs • Evaluate competitive offerings and synthesize assessment to translate capabilities into compelling, crisp competitive differentiation • Engage and lead conversations with product, marketing and field teams to ensure successful and quality execution of demand generation marketing deliverables

• 1 Jahr, Apr. 2013 - März 2014

  Marketing Lead - Cloud and Big Data

  Infosys Limited

  •Develop marketing plans for Cloud and Big Data for driving demand and new business •Identify areas for channel growth and create strategic roadmaps to help drive adoption of the product, competitive selling, pricing, market development and field solutions and differentiating features •Campaign development, budget and lead forecasting, SEO, web analytics and paid channels

• 3 Jahre und 8 Monate, Sep. 2009 - Apr. 2013

  Program Manager - Cloud and Big Data

  EMC Computer Systems AG

  •Lead the marketing program with regional sales, pre-sales and partners to develop regional Go-to-Market plans for VMware and Cloud solutions •Support the CIO Strategy team in strategy development, program management and analysis of field-marketing initiatives •Translate business requirements into systems solutions and build customer success stories •Manage executive customer briefings and workshops for customers and partners

• 1 Jahr und 6 Monate, Apr. 2007 - Sep. 2008

  Marketing Manager

  Hawk Technologies

  •Created innovative demand generation programs to generate new business, educate clients/partners on new products/features •Established regional product offerings, sales tools for a range of market development programs to support growth efforts •Improved brand effectiveness in the industry through success stories, PR and Media programs •Extended organisation’s sphere of influence in target customer base and end-user communities