Anja Peiffer

Digital Marketing Strategy | Purpose-driven growth | Empowering brands on a mission.

Getting one of Switzerland's most successful Start-ups' digital infrastructure ready for the next level by - Developing and implementing a new digital strategy & KPIs - Introducing a new tracking & reporting tool and process - Leading web development projects as product owner - Establishing cross-channel performance marketing, leading external experts and agencies - Defining a new SEM strategy according to future business goals Orchestrating the digital part of all B2B Growth Hacking Campaigns.

Developed the unique loyalty program "F-ederation" for one of Switzerland's most iconic brands. Re-shaped FREITAGs data & analytics landscape paving new ways for FREITAG to connect with their loyal fans around the world. Co-lead the biggest paid media campaign to boost online sales supporting the overall business during the pandemic. Responsible for the circular economy initiatives "S.W.A.P." (FREITAG’s global Tinder-style bag exchange platform) and "Gone with FREITAG" travel bag rental service.

One of the first 35 employees of On – today the world's fastest growing sports brand. Proud & grateful to have kicked off my career in digital marketing in this inspiring team. In my last role responsible for CRM/email marketing, exciting product launch, loyalty & early-access campaigns (like the first ltd. edition Cloud Edge, that sold out in 6 min), launching the On Ambassador program (now globally known as the On Run Crew) & growing a passionate & successful "Retention & Activation" team.