Ankit Kathuria
Bis 2016, Head Digital Marketing - South Asia, OLX Tech Hub Berlin
Hamburg, Deutschland
Werdegang
Berufserfahrung von Ankit Kathuria
Bis heute 7 Jahre, seit Juni 2017
VP & Global Head of Marketing
Tech startup
• Leading marketing function encompassing online & offline media, brand, CRM & community initiatives • Managing a diverse team of 10 marketing managers representing 7 different nationalities • Launched integrated marketing campaigns across online & offline mediums for Philippines & India
1 Jahr und 2 Monate, Apr. 2016 - Mai 2017
Head of Digital Marketing
Uber
Led growth marketing for 4X growth in rider acquisition Launched Uber’s first brand campaign Built the digital marketing, analytics & design team for region Started online & offline marketing campaigns for driver acquisition using Facebook, Google, classifieds, Print, Radio, Outdoor & Cinema Developed Math For Marketing with analytics & research being the backbone of decision making for media mix Planned go-to-market strategy for various product initiatives like Dial.uber, UberMoto
3 Jahre, Apr. 2013 - März 2016
Head Digital Marketing - South Asia
OLX Tech Hub Berlin
Led the digital marketing function with mobile first approach for OLX South Asia region. Built in-house team & infrastructure along with external strategic partnerships with a vision to establish centre of excellence for digital & mobile marketing for OLX in India from both performance & brand building standpoint.
2 Jahre und 1 Monat, Apr. 2011 - Apr. 2013
Marketing Manager - Domestic & International Holidays category
Make My Trip
Digital Marketing Brand Management & Offline Marketing Sales Management Project Management
Ausbildung von Ankit Kathuria
2009 - 2011
Full-Time MBA
IMT Ghaziabad
Marketing, International Business & Operations
2004 - 2008
Engineering
Maharaja Agrasen Institute of Technology