Anna-Margarita Papadakes

- Advising the world’s leading FMCG companies on innovative strategies to strengthen their brand performance, achieve their strategic goals + driving ROI within the digital communication ecosystem and beyond - Facilitating content & strategy workshops for leading media & creative agencies + major CPG brands - Mentoring new colleagues and providing guidance for successful onboarding & client relationship management

- As an acknowledged trainer developing and facilitating Audience & Brand Strategy workshops for international Google on-boarding cohort (40+ participants/session) - Delivered trainings to 600+ internal & external participants in Europe - Providing Strategic Thinking Workshops to a diverse audience of Google Employees within the global sales organization (40+ participants/session)

- Expert and thought leader in digital video management - Created and implemented holistic and innovative YouTube Strategies for the world's largest brands - Supported building team from scratch incl. process definition + optimization, project management & workflow definition, - Constant self-organization to manage complex stakeholder portfolio and deliver campaign excellence - Led education initiatives to increase knowledge of Display & Video products amongst clients and international sales teams

- assisted director with consulting and project management services to international clients within the public sector in Germany & Greece - facilitated workshops & presentations of new IT concepts for external C-Level - Handled client relations, organised international meetings, prepared company presentations - conducted data analysis

- Volunteer in Wildlife Conservation Projekt in der Kalahari Wüste Botswanas - Engagement in Wasser Sustainability Management & Wildlife Conservation - Teilnahme an Workshops u. Vorlesungen zu Wildlife Management - Aktive Mitarbeit bei Campkonstruktion u. Predatorbetreuung - Datenerhebung zu Forschungszwecken

ANTICIPATING A NEW AGE IN PRIVATE BANKING How Mobility Solutions can enhance Customer Experience - Framework Entwicklung -Datenerhebung & Analyse - Solutionsdelivery

- Aktives Mitglied des Creative Services und Marketing Departments, - Organisation und Planung verschiedener Events, z.B. der Pop Up Stores in den USA und Europa, - Durchführung von Comparative Analysen des Onlineauftritts von Tommy Hilfiger und entsprechenden Konkurrenten mit anschließender Strategieoptimierung, - Mitentwicklung und Konzeption der diesjährigen Herbst-Kreativkampagne, - Administrative Unterstützung des Teams in den Bereichen Buchhaltung, Katalogerstellung von Kampagnen und Showrooms.

- Bereitstellung und Entwicklung von redaktionellem Inhalt - Verantwortlich für Trendressort - Redaktionelles Schreiben, Reportagen, Gewinnspiele, - Kundenservice, Austausch mit PR und Werbung - aktive Partizipation an nationalen sowie internationalen Redaktionskonferenzen - Retailstrategie-Entwicklung & Branddevelopment - Messeplanung - Firmenrepresentation - Kundenakquise - Produktverkauf

A+ in Management Thesis: "The CEO´s and Top Management Team`s role in shaping organisational Strategy, Operations and Culture." Finance, International Marketing, Strategy & Leadership, Entrepreneurship, Consulting

Management, Consumer Behavior, PR, Business Communication, Advertising

Medienkonvergenz

Change Communication, Datenanalyse, Social Media, Krisenkommunikation, PR & Werbung, Internationale Beziehungen, Publikation in: Cyberpsychology, Behavior, and Social Networking. February 2012, 15(2): 91-98. – aktuell auch als Reviewerin tätig