Anna Gargiulo

SEA, affiliation marketing, Strategic Analysis, Perfomance analysis, Performance marketing, display adverstising, media planning, e-mail marketing, communication

New Players Market Entry; Strategic market analysis: competition analysis (Web Traffic, Offers/ Pricing, Communication Strategy); Localization and optimization of the communications and offers. Setup of Affiliation Programs and Online-Media Cooperation’s

Traffic Forecast and KPI definitions; Performance Analysis of Condé Nast websites by source and recommendations; set-up of web Analytics tracking tools (in cooperation with IT team) based on the specifics KPIs/projects. Production Budget Management. Research project management based on target analysis, new product development, intention to buy/use, launch of new websites.Strategic analysis of the market and competitors; Analytics Dashboards for the Company Managing Board.

Analysis of web traffic for RCS Digital / Mediagroup sites; Industries analysis and competitions (web and print); Clients analysis by industry, level of investments, seasonality; Media-mix investments analysis; Project management of research studies and new products development (in cooperation with Product managers); Research budget management; development of consumer panel for in-house research project (in cooperation with selected partner)

Market Research based on panel data and census data; Custom Research; Ad hoc Analysis; Ad hoc surveys; data analysis for external communications and press release

Market analysis: competitions (by product), partners, product developments. User based research; reporting and dashboards for product managers, senior managers, international research team. Local business optimization, user based market research, online and offline advertisement analysis

Product promotions through ad hoc analysis and best practice; Campaign results analysis; Clients Analysis; Media Mix analysis: adv investments analysis by media, industry and players; media internet analysis, target analysis and Ad hoc Research to support the Brand marketing team

Ad Hoc analysis; cooperation on the first project of analysis about online payment systems in Italy; press release data;