Dr. Anna Niedermeier

- Strategische Optimierung der Markenpositionierung (Vision, Mission, Markenwerte) sowie Brand Manifest, Brand Principles, Brand Filter und Brand Persona. - Strategische Steuerung der Guidelines von Corporate Design, Tone of Voices, bis Bilderwelt - Brand Experience Lead im Projekt Digital Experience Vision - Teil des Innovationsteams einer neue FInanz-App - Strategische Begleitung des YouTube-Projekts mit dem Ziel einer Inhouse-Serienproduktion für Tutorialformate - Fachliche Führung vom Brand Team.

- Strategic Brand Management: Brand Development, Benchmark Studies, Brand Strategy - Customer Experience Journey Map: Creation of the Map and Identification of Innovation Opportunities for digital Products - Management of integrated 360° Digital Campaigns, Development of youtube Spots - Agencies: metadesign, AKQA, Krieger des Lichts

- Strategic Brand Management: Brand Identity development, new Brand Strategy, new Corporate Design, and Implementation in all digital Products and Marketing - Customer Experience Journey Map: Creation of the Map and Identification of Innovation Opportunities for digital Products - Management of integrated 360° Digital Campaigns - Agencies: metadesign, AKQA, Krieger des Lichts

- Designed market analysis (cosmetics, streetwear, candles, automotive services) - Designed benchmark studies (cosmetics, energy, online banking) - Developed branding strategy (health care) - Developed marketing strategies and marketing plans (cosmetics, streetwear, candles) - Developed and conducted customer satisfaction and service quality studies (retail, online banking, IT-services) - Developed business ideas and calculated business plans (e-commerce, design, e-platform)

- Lectured in German and English (strategy & marketing and service management) - Directed student projects with partner companies e.g. Henkel, Danone, AUDI - Responsible project manager of „M-Excellence“; designed, developed and implemented the program for marketing students with partner companies - Responsible project manager of new media integration in lectures (e-learning platform and podcasts) - Responsible project manager of marketing symposium 2009 for 700 guests

- Designed and conducted market analysis and benchmark study for DACH countries - Introduced and developed customer satisfaction research (B2B und B2C) - Conducted research study on CSR strategy of Organic India (Best Paper Award at Macromarketing Conference in Williamsburg, USA)

- Managed and steered the print and internet campaign „Corporate Phones“ - Supported the PR campaign „Grand Prix“ - Agency: designaffairs

- Managed events and promotion activities - Created ideas for promotion activities with Baileys and 20th Century Fox

- Clients: Knorr-Bremse, IBM Lotus, MEAG and further B2B companies - Managed several communication projects (from shootings, flyers, mailings to events and fairs) - Interface between marketing, designers, media and suppliers

Dissertation zum Thema Customer Happiness

Schwerpunkt Marketing