Anna Petrova
Angestellt, Regional Brand Executive KENT, British American Tobacco - Western Europe Region
Amstelveen, Niederlande
Werdegang
Berufserfahrung von Anna Petrova
Bis heute 12 Jahre und 5 Monate, seit Feb. 2012
Group Brand Manager Value
British American Tobacco UK & Ireland
Bis heute 15 Jahre und 4 Monate, seit März 2009
Regional Brand Executive KENT
British American Tobacco - Western Europe Region
Co-responsible for driving KENT business in Western Europe Region (WER) across 15 key markets: - Development of KENT & Premium portfolio strategy in WER - Development and execution of global and regional programmes. Contribution to development of new propositions in cooperation with global brand group - Strategic and operational support of end markets - Management and coaching of direct reports, creative agency. Engagement with regional and global stakeholders.
1 Jahr und 7 Monate, Aug. 2007 - Feb. 2009
Brand Executive KENT
British American Tobacco, Russia
Throughout support of assigned brands (biggest in portfolio) in key Eastern European market: contributing to development of brand strategies and executing them. Development of line extentions to fulfill growth opportunities.
1 Jahr und 7 Monate, Feb. 2006 - Aug. 2007
Brand Executive, VFM brands
British American Tobacco, Russia
Development of new brand and launch strategy(concept, packaging, pricing, product, distribution strategy). National TTL consumer promotions for the biggest local brand Yava Gold. CRM. Strategic & operational planning. Demand forecasting. Media planning. Product management.
1 Jahr und 1 Monat, Jan. 2005 - Jan. 2006
Brand Assistant, Pall Mall
British American Tobacco, Russia
Supporting brand team in execution of brand strategy. Driving projects independently - Contribution to development and coordination of Pall Mall Superslims launch. Contribution to Pall Mall re-launch. Media planning. Coordination of Pall Mall research projects. Budget management.
5 Monate, Aug. 2004 - Dez. 2004
Research Assistant
British American Tobacco, Russia
Support of research & information team in execution of consumer research projects. - Coordination of consumer research projects. Competitors’ intelligence management. Reporting. Budget management.
1 Jahr und 2 Monate, Jan. 2003 - Feb. 2004
Market analyst
Optolink Ltd., PALL GmbH, JSC EPIEL
Contribution to development of business strategies: - Microelectronics market survey, competitors’ analysis, customer segmentation. Product portfolio analysis. Development of suggestions within marketing plan.
Ausbildung von Anna Petrova
4 Jahre und 11 Monate, Sep. 2000 - Juli 2005
International marketing
Moscow State University of Electronic Engineering:
Specialization: International marketing. Diploma with honours. Participation in conferences, publications in marketing.
Sprachen
Russisch
Muttersprache
Englisch
Fließend
Deutsch
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