Antonis Maniatis

Berufserfahrung von Antonis Maniatis

• Bis heute 7 Jahre und 10 Monate, seit Aug. 2016

  Senior Regional Marketing Manager, Europe

  Procter & Gamble

  Responsible for design and delivery of Pads business in Europe, the biggest segment of global Fem care portfolio. Led the design of the brand’s portfolio strategy and its product positioning in Europe and the regional Innovation stream to fit into this. Responsible as well for regional “delivery” of Pads in Europe, including P&L management and strengthening plans as well as base business fundamentals (price & promo strategies, KPIs analysis, media strategies, support model of main brand & its flankers).

• 2 Jahre und 2 Monate, Juni 2014 - Juli 2016

  Business Leader Fem Care, South East Europe

  Procter & Gamble

  Led a multi-functional team of 6 people across different functions (marketing, sales, finance, logistics) and a diverse Fem care portfolio consisting of 3 different brands worth of >100MM$ and across a multi-country cluster. Led entire “Go to Consumer” and “Go to Market” plans, adjusting strategies and plans based on deep consumer understanding & insights.

• 3 Jahre und 1 Monat, Mai 2011 - Mai 2014

  Brand Manager Baby & Fem, Greece

  Procter & Gamble

  Led the full Paper portfolio in Greece, more than 40% of P&G Greece’s sales through a multi-functional team of 4 people across functions. Responsible for local strategy design (where to play / how to win), Initiative management & amplification, local marketing activation, annual targets delivery (share, NOS, penetration), go to market strategies design and execution, local portfolio strategy.